Reach 40% more customers with Push Amplification (Plus)
Your push notifications are only good if your customers receive it (40% - 70% notifications go undelivered due to device and network restrictions). With Push Amplification Plus, reach these customers and witness an immediate uplift in engagement and retention rates.
Engage both active and inactive customers alike
- Longer the user is inactive on the app - lower the chances of FCM successfully delivering notifications. With Push Amplification Plus, we have successfully seen a 50% uplift in delivery for 30-day active customers and 40% uplift for inactive customers.
Measure the uplift
- We’ve got powerful analytics that track the uplifts in push notification delivery rates and the consequent improvements in clicks and conversions, as part of your campaign analytics itself.
Engage both active and inactive customers alike
Measure the uplift
What top brands say about MoEngage
65%topline business with insight-led engagement
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on user behavior in order to engage the user from one product to another. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
Straight from the editor’s desk
Here are some actionable resources on Push Amplification that we've curated for you
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Frequently asked questions
What is push amplification?
Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to customers. This amplifies the reach and improves overall delivery rates by up to 40%.
Why do you need push amplification?
Not all push notification that are sent reach the end customers. 15 out of 100 push notification that are sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to customer devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end customers. This happens because factors like OEM restrictions and network issues cut off some customer's device from FCM service.
What are the benefits of using push amplification?
MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential customer devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 40%, thereby reaching more app customers and driving more conversions.
What are Push Notifications?
Push Notification are short pop-up like messages sent by apps to mobile devices that host the apps. Companies use mobile push notification to send targeted, relevant messages based on specific customer behavior.
How do marketers use mobile push notification?
Mobile push notification are a great way to drive customer engagement. Push notification can be used to meet a variety of customer engagement needs on an app like transactional alerts, offers, etc.
How are push notification delivered to app customers?
All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app customers. To deliver push notification to app customers, marketers launch the campaign using marketing partner tools like MoEngage. The marketer's campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end customer's device.
How do you measure the push notification delivery rate?
At MoEngage, delivery rate for push notification is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of customer devices that received the notification.