MoEngage Push Amplification

Industry-first Solution for Push Delivery Issues

Increase Push notification delivery by up to 20% with MoEngage

Bigbasket - India's leading online grocery store,
improves push notification delivery by 10% with
MoEngage Push Amplification


Aggregate increase in push notification delivery
with MoEngage


Increase in conversions attributed to increased reach

“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
— Anand Bhaskaran, Manager - Digital Marketing,

The Challenge

OS/Device-level restrictions in Chinese OEMs and other factors
negatively impact push notification delivery rate

Problem Icon

Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.

Solution Icon

Network-related problems can cut-off devices from the GCM, affecting push notification delivery.

The Solution
MoEngage Push Amplification

Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity

Push Amplification

OS/ Device level restrictions by Chinese OEMs cut the device from GCM - restricting
push notification delivery. When a notification delivery fails, fallback to MoEngage
Push Amplification which delivers notifications directly to the users’ device.

2X increase in LTV with MoEngage Flows

Fave was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV.

10% Increase in Push Notification Delivery Rate

With MoEngage Push Amplification, Bigbasket saw up to 3.5X increase in delivery for Chinese OEMs.

Cleartip Logo

"We use MoEngage to build user profiles across mobile apps & web. We deploy life-cycle engagement campaigns across channels to on-board, activate, reduce abandonment, and even gather feedback from un-installed users. We have witnessed close to 5% increase in conversion rates, up to 35% email open rates."

Subramanya Sharma
Subramanya Sharma
Chief Marketing Officer,
Snapdeal Logo

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
Taxiforsure Logo

"MoEngage is just perfect! Be it the ease of use or segmentation to the lowest level possible. It’s a powerful tool for us, and we use it for all our mobile engagement needs."

Ashwin Casmir
Marketing Manager
Berrybenka Logo

"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."

Yanly Ricky
Yanly Riky
Head of Online Marketing Campaign,
Helpchat Logo

"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."

Edu Patel
Edul Patel
Product Manager,
Ayopop Logo

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Marc Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,

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