“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
— Anand Bhaskaran, Manager - Digital Marketing,
Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.
Network-related problems can cut-off devices from the GCM, affecting push notification delivery.
Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity
Push Notifications are short pop-up like messages sent by apps to mobile devices that host the apps. Companies use mobile push notifications to send targeted, relevant messages based on specific customer behavior.
Mobile push notifications are a great way to drive user engagement. Push notifications can be used to meet a variety of user engagement needs on an app like transactional alerts, offers, etc.
All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app users. To deliver push notifications to app users, marketers launch the campaign using marketing partner tools like MoEngage. The marketer’s campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end user’s device.
At MoEngage, delivery rate for push notifications is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of user devices that received the notification.
Not all push notifications that are sent reach the end users. 15 out of 100 push notifications that are sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to user devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end users. This happens because factors like OEM restrictions and network issues cut off some user’s device from FCM service.
Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to users. This amplifies the reach and improves overall delivery rates by up to 20%.
The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to FCM and delivers these notifications directly to app users’ device thereby reaching those users, who would have otherwise been missed by FCM.
MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential user devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 20%, thereby reaching more app users and driving more conversions.
Not all notifications that are successfully sent to GCM are delivered to the end users. Learn more about the probable reasons that affect deliverability.
Push notification delivery has been a prevalent problem in the Marketing automation industry. In this webinar, we will explain the push delivery funnel in detail, delve on the discrepancies in the push delivery rate, and how to reach, engage, and convert more users.
"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."Pranav Agrawal
AVP - CRM Head
"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."Jonathan Abrahamson
"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."Holy Theodore
Senior Digital Marketing Strategist
"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."Nachiketa Arya
Product Manager for Engagement
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"Tarun Babbar
"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."Yanly Riky
Head of Online Marketing Campaign,
"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."Edul Patel
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"Marc Mallolas
Head of Marketing &