MoEngage Push Amplification

Industry-first Solution for Push Delivery Issues

Increase Push notification delivery by up to 20% with MoEngage

Bigbasket - India's leading online grocery store,
improves push notification delivery by 10% with
MoEngage Push Amplification


bigbasket-logo
10%

Aggregate increase in push notification delivery
with MoEngage



16%

Increase in conversions attributed to increased reach

“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
— Anand Bhaskaran, Manager - Digital Marketing,
Bigbasket

The Challenge


OS/Device-level restrictions in Chinese OEMs and other factors
negatively impact push notification delivery rate

Problem Icon

Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.

Solution Icon

Network-related problems can cut-off devices from the GCM, affecting push notification delivery.

The Solution
MoEngage Push Amplification


Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity

Push Amplification

OS/ Device level restrictions by Chinese OEMs cut the device from GCM - restricting
push notification delivery. When a notification delivery fails, fallback to MoEngage
Push Amplification which delivers notifications directly to the users’ device.

2X increase in LTV with MoEngage Flows

Fave was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV.

10% Increase in Push Notification Delivery Rate

With MoEngage Push Amplification, Bigbasket saw up to 3.5X increase in delivery for Chinese OEMs.

Oyo Logo

"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."

Pranav Agrawal
Pranav Agrawal
AVP - CRM Head
OYO
Deutsche-telekom-logo

"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
Tokopedia Logo

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore
Holy Theodore
Senior Digital Marketing Strategist
Tokopedia
Gaana Logo

"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."

Nachiketa Arya
Nachiketa Arya
Product Manager for Engagement
Gaana
Snapdeal Logo

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
Snapdeal
Berrybenka Logo

"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."

Yanly Riky
Yanly Riky
Head of Online Marketing Campaign,
Berrybenka
Helpchat Logo

"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."

Edu Patel
Edul Patel
Product Manager,
Helpchat
Ayopop Logo

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Mar Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,
Ayopop

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