Network-related problems can cut-off Android devices from Google’s FCM (Firebase Cloud Messaging), affecting push notification delivery
Chinese OEMs (Xiaomi, Lenovo, Oppo, Huawei among others) restrict or ‘kill’ background processes cutting the device off from FCM
Push delivery has become even more challenging with the rapid growth of Chinese devices.
Especially for marketers and product owners targeting India and Southeast Asia, where almost 37% of your user base could be using Chinese devices, leading to a huge opportunity loss.
Push Notification are short pop-up like messages sent by apps to mobile devices that host the apps. Companies use mobile push notification to send targeted, relevant messages based on specific customer behavior.
Mobile push notification are a great way to drive user engagement. Push notification can be used to meet a variety of user engagement needs on an app like transactional alerts, offers, etc.
All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app users. To deliver push notification to app users, marketers launch the campaign using marketing partner tools like MoEngage. The marketer’s campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end user’s device.
At MoEngage, delivery rate for push notification is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of user devices that received the notification.
Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to users. This amplifies the reach and improves overall delivery rates by up to 40%.
Not all push notification that are sent reach the end users. 15 out of 100 push notification that are sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to user devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end users. This happens because factors like OEM restrictions and network issues cut off some user’s device from FCM service.
The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to FCM and delivers these notifications directly to app users’ device thereby reaching those users, who would have otherwise been missed by FCM.
MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential user devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 40%, thereby reaching more app users and driving more conversions.
Not all notifications that are successfully sent to FCM are delivered to the end users. Learn more about the probable reasons that affect deliverability.