Deliver Your Push Notifications to More Customers

More than half of your push notifications never get delivered, due to device and network restrictions within Android phones. MoEngage’s proprietary Push Amplification™ Plus technology bypasses these restrictions and lets you reach more customers.

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Deliver Your Push Notifications to More Customers

Push Amplification™ Plus, a significant leap forward

MoEngage invented Push Amplification™ in 2017, with a promise of providing the best possible delivery rates in the industry. We continue to stay true to our promise, with the recent launch of Push Amplification™ Plus. A significant leap forward that drives 3x higher delivery rates.

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Direct Partnerships with Device Manufacturers

The Android device market in Asia is fragmented and each device manufacturer has their own customizations which impact push delivery in a unique way. Which is why we built Push Amplification Plus™ through deep technology partnerships with each of the leading mobile brands such as Xiaomi, Huawei, Oppo and Vivo.

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Measure Your Real Delivery Rates

Only a fraction of the messages queued or passed on to a third party for delivery actually gets delivered to your customer. Which is why we measure delivery rates on the basis of messages that actually reach your customer’s device.

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Stop Losing Out on Inactive Customers

Longer the user is inactive on the app - lower the chances of FCM successfully delivering notifications. With Push Amplification™ Plus, we have successfully seen a 40% uplift in reaching inactive customers too.

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What Top Brands Say About MoEngage

POPS Worldwide Increases Product Stickiness by 19%
customer
quote

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc,
Campaign Manager, Pops Worldwide
OYO Boosts Push Notification Delivery by 44%
customer
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.

Arjya Nathvani
AVP-CRM, OYO
Landmark Group Observes 56% Uplift in Purchases
customer
quote

MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.

Joydeep Das
Lead Digital Marketing, Lifestyle
Bigbasket Increases its Conversions by 16%
customer
quote

With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

Anand Bhaskaran,
Head - Digital Marketing, BigBasket

What Top Brands Say About MoEngage

OYO Boosts Push Notification Delivery by 44%
customer
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.

Arjya Nathvani
AVP-CRM, OYO
Bigbasket Increases its Conversions by 16%
customer
quote

With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

Anand Bhaskaran,
Head - Digital Marketing, BigBasket
Airtel Xstream Achieves North Star Metrics for Growth
customer
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Airtel Wynk Music Reactivated 44% of Dormant Customers
customer
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
How Vedantu Grew 65% of Topline Business With MoEngage
customer
quote

We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.

Kunal Dubey
Head of Marketing, Vedantu
Nostragamus Achieves 50% Rise in Push Notification Delivery
quote

Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.

Gaurav Konar
Founder and CTO - Nostragamus

What Top Brands Say About MoEngage

OYO Boosts Push Notification Delivery by 44%
customer
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.

Arjya Nathvani
AVP-CRM, OYO
Bigbasket Increases its Conversions by 16%
customer
quote

With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

Anand Bhaskaran,
Head - Digital Marketing, BigBasket
Blibli Drives 7X Conversions on Cart Abandonment Campaigns
customer
quote

MoEngage’s Dynamic Product Messaging has been a game-changer, helping us get significantly higher numbers for our email and push campaigns. Our cart abandonment campaigns have led to a 7X conversion rate within a span of just three months, between October to December 2021. These numbers are far higher than the industry average.

Arga Raka Peterson
CRM Manager, Blibli
Airtel Xstream Achieves North Star Metrics for Growth
customer
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
MoEngage Partner Ahamove Achieves Over 14X Conversions
customer
quote

Ahamove was able to deploy in-app, banner and email campaigns with ease. This, in turn, increased our traffic and engagement, ultimately leading to a significant increase in the conversion rate of our campaigns.

Quynh Ngo
Head of Marketing, Ahamove
How Airtel Wynk Music Reactivated 44% of Dormant Customers
customer
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager

What Top Brands Say About MoEngage

OYO Boosts Push Notification Delivery by 44%
customer
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.

Arjya Nathvani
AVP-CRM, OYO
Bigbasket Increases its Conversions by 16%
customer
quote

With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

Anand Bhaskaran,
Head - Digital Marketing, BigBasket
Airtel Xstream Achieves North Star Metrics for Growth
customer
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Airtel Wynk Music Reactivated 44% of Dormant Customers
customer
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
How Vedantu Grew 65% of Topline Business With MoEngage
customer
quote

We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.

Kunal Dubey
Head of Marketing, Vedantu
Nostragamus Achieves 50% Rise in Push Notification Delivery
quote

Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.

Gaurav Konar
Founder and CTO - Nostragamus

What Top Brands Say About MoEngage

OYO Boosts Push Notification Delivery by 44%
customer
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.

Arjya Nathvani
AVP-CRM, OYO
Bigbasket Increases its Conversions by 16%
customer
quote

With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

Anand Bhaskaran,
Head - Digital Marketing, BigBasket
Airtel Xstream Achieves North Star Metrics for Growth
customer
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Airtel Wynk Music Reactivated 44% of Dormant Customers
customer
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
How Vedantu Grew 65% of Topline Business With MoEngage
customer
quote

We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.

Kunal Dubey
Head of Marketing, Vedantu
Nostragamus Achieves 50% Rise in Push Notification Delivery
quote

Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.

Gaurav Konar
Founder and CTO - Nostragamus

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
customer
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
customer
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

Vinicius Bazan
Head of Product - Empiricus
Mashreq Neo Boosts Debit Card Activation by 16%
customer
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Get My Slice Get 35% Industry-Record in Email Open Rate
customer
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

Oliver Southgate
CEO - Get My Slice

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
customer
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
customer
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

Vinicius Bazan
Head of Product - Empiricus
Mashreq Neo Boosts Debit Card Activation by 16%
customer
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Get My Slice Get 35% Industry-Record in Email Open Rate
customer
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

Oliver Southgate
CEO - Get My Slice

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
customer
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
customer
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

Vinicius Bazan
Head of Product - Empiricus
Mashreq Neo Boosts Debit Card Activation by 16%
customer
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Get My Slice Get 35% Industry-Record in Email Open Rate
customer
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

Oliver Southgate
CEO - Get My Slice

Straight from the editor’s desk

Here are some actionable resources on Push Amplification™ that we've curated for you

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WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More
blog image
WHITEPAPER

Boost User Engagement By Maximizing Push Notification Delivery Rates

Read More
blog image
Retail & Ecommerce

13 Push Notification Templates for E-commerce Apps [Updated]

Read More
blog image
Push Campaigns

Build Impeccable Customer Relationships and Drive Customer Retention Using Push Notifications

Read More

Are You Ready for Faster Growth?

Get in touch with us for any queries. We are happy to help you!

Frequently Asked Questions

What is push amplification?

Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to customers. This amplifies the reach and improves overall delivery rates by up to 40%.

Why do you need push amplification?

Not all push notifications that are sent reach the end customers. 15 out of 100 push notification that is sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to customer devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end customers. This happens because factors like OEM restrictions and network issues cut off some customers' devices from FCM service.

What are the benefits of using push amplification?

MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential customer devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 40%, thereby reaching more app customers and driving more conversions.

What are Push Notifications?

Push Notifications are short pop-ups like messages sent by apps to mobile devices that host the apps. Companies use mobile push notifications to send targeted, relevant messages based on specific customer behavior.

How do marketers use mobile push notification?

Mobile push notifications are a great way to drive customer engagement. Push notifications can be used to meet a variety of customer engagement needs on an app like transactional alerts, offers, etc.

How are push notification delivered to app customers?

All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app customers. To deliver push notifications to app customers, marketers launch the campaign using marketing partner tools like MoEngage. The marketer's campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end customer's device.

How do you measure the push notification delivery rate?

At MoEngage, the delivery rate for push notification is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of customer devices that received the notification.