Deliver Your Push Notifications to More Customers
More than half of your push notifications never get delivered, due to device and network restrictions within Android phones. MoEngage’s proprietary Push Amplification™ Plus technology bypasses these restrictions and lets you reach more customers.
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Push Amplification™ Plus, a significant leap forward
MoEngage invented Push Amplification™ in 2017, with a promise of providing the best possible delivery rates in the industry. We continue to stay true to our promise, with the recent launch of Push Amplification™ Plus. A significant leap forward that drives 3x higher delivery rates.
Direct Partnerships with Device Manufacturers
The Android device market in Asia is fragmented and each device manufacturer has their own customizations which impact push delivery in a unique way. Which is why we built Push Amplification Plus™ through deep technology partnerships with each of the leading mobile brands such as Xiaomi, Huawei, Oppo and Vivo.
Measure Your Real Delivery Rates
Only a fraction of the messages queued or passed on to a third party for delivery actually gets delivered to your customer. Which is why we measure delivery rates on the basis of messages that actually reach your customer’s device.
Stop Losing Out on Inactive Customers
Longer the user is inactive on the app - lower the chances of FCM successfully delivering notifications. With Push Amplification™ Plus, we have successfully seen a 40% uplift in reaching inactive customers too.
What Top Brands Say About MoEngage
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.
With MoEngage Push Amplification, we have the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.
Straight from the editor’s desk
Here are some actionable resources on Push Amplification™ that we've curated for you
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Frequently Asked Questions
What is push amplification?
Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to customers. This amplifies the reach and improves overall delivery rates by up to 40%.
Why do you need push amplification?
Not all push notifications that are sent reach the end customers. 15 out of 100 push notification that is sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to customer devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end customers. This happens because factors like OEM restrictions and network issues cut off some customers' devices from FCM service.
What are the benefits of using push amplification?
MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential customer devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 40%, thereby reaching more app customers and driving more conversions.
What are Push Notifications?
Push Notifications are short pop-ups like messages sent by apps to mobile devices that host the apps. Companies use mobile push notifications to send targeted, relevant messages based on specific customer behavior.
How do marketers use mobile push notification?
Mobile push notifications are a great way to drive customer engagement. Push notifications can be used to meet a variety of customer engagement needs on an app like transactional alerts, offers, etc.
How are push notification delivered to app customers?
All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app customers. To deliver push notifications to app customers, marketers launch the campaign using marketing partner tools like MoEngage. The marketer's campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end customer's device.
How do you measure the push notification delivery rate?
At MoEngage, the delivery rate for push notification is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of customer devices that received the notification.
