MoEngage Push Amplification

Industry-first Solution for Push Delivery Issues

Increase Push notification delivery by up to 20% with MoEngage

Bigbasket - India's leading online grocery store,
improves push notification delivery by 10% with
MoEngage Push Amplification


Aggregate increase in push notification delivery
with MoEngage


Increase in conversions attributed to increased reach

“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
— Anand Bhaskaran, Manager - Digital Marketing,

The Challenge

OS/Device-level restrictions in Chinese OEMs and other factors
negatively impact push notification delivery rate

Problem Icon

Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.

Solution Icon

Network-related problems can cut-off devices from the GCM, affecting push notification delivery.

The Solution
MoEngage Push Amplification

Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity

Push Amplification

OS/ Device level restrictions by Chinese OEMs cut the device from GCM - restricting
push notification delivery. When a notification delivery fails, fallback to MoEngage
Push Amplification which delivers notifications directly to the users’ device.

2X increase in LTV with MoEngage Flows

Fave was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV.

10% Increase in Push Notification Delivery Rate

With MoEngage Push Amplification, Bigbasket saw up to 3.5X increase in delivery for Chinese OEMs.

Frequently Asked Questions

  • What are push notifications?

    Push Notifications are short pop-up like messages sent by apps to mobile devices that host the apps. Companies use mobile push notifications to send targeted, relevant messages based on specific customer behavior.
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  • How do marketers use mobile push notifications?

    Mobile push notifications are a great way to drive user engagement. Push notifications can be used to meet a variety of user engagement needs on an app like transactional alerts, offers, etc.
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  • How are push notifications delivered to app users?

    All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app users. To deliver push notifications to app users, marketers launch the campaign using marketing partner tools like MoEngage. The marketer’s campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end user’s device.
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  • How do you measure the push notification delivery rate?

    At MoEngage, delivery rate for push notifications is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of user devices that received the notification.
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  • Why do you need push amplification?

    Not all push notifications that are sent reach the end users. 15 out of 100 push notifications that are sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to user devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end users. This happens because factors like OEM restrictions and network issues cut off some user’s device from FCM service.
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  • What is push amplification?

    Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to users. This amplifies the reach and improves overall delivery rates by up to 20%.
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  • How does MoEngage push amplification work?

    The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to FCM and delivers these notifications directly to app users’ device thereby reaching those users, who would have otherwise been missed by FCM.
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  • What are the benefits of using push amplification?

    MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential user devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 20%, thereby reaching more app users and driving more conversions.
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  • Why some app users are not receiving push notifications sent by you?

    Not all notifications that are successfully sent to GCM are delivered to the end users. Learn more about the probable reasons that affect deliverability.
    Read Article


The Push Notifications Delivery Report

Mobile push notifications are a big part of today’s digital marketing efforts. With this report, you’ll learn about the key factors that impact the delivery rates for push notifications and gain insights to optimize your push notification campaigns.

Push notification delivery webinar

Push notification delivery has been a prevalent problem in the Marketing automation industry. In this webinar, we will explain the push delivery funnel in detail, delve on the discrepancies in the push delivery rate, and how to reach, engage, and convert more users.

Oyo Logo

"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."

Pranav Agrawal
Pranav Agrawal
AVP - CRM Head

"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
Tokopedia Logo

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore
Holy Theodore
Senior Digital Marketing Strategist
Gaana Logo

"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."

Nachiketa Arya
Nachiketa Arya
Product Manager for Engagement
Snapdeal Logo

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
Berrybenka Logo

"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."

Yanly Riky
Yanly Riky
Head of Online Marketing Campaign,
Helpchat Logo

"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."

Edu Patel
Edul Patel
Product Manager,
Ayopop Logo

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Mar Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,