RCS, MMS, and List Validations: The Triple Play for Modern, Compliant Messaging Experiences

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In the competitive world of customer engagement, breaking through the noise requires more than just a message—it demands an experience that is rich, personal, and impactful. At MoEngage, we continually innovate to equip you with the channels that transform simple communication into powerful customer experiences.

We’re thrilled to announce three major releases that will transform the way you connect with your customers, ensure global reach, and maintain rock-solid compliance.

RCS Messaging: A Global Solution for Richer, Integrated Conversations

We’ve seen incredible results since the initial launch of RCS (Rich Communication Services) for business, proving it’s truly a game-changer. RCS evolves basic texting into an interactive experience right in your customer’s native messaging app.

What makes RCS the ultimate engagement channel?

• Verified Branding & Trust: Build authenticity with customers as RCS business accounts are verified by the carrier. When customers see your message, they know it’s genuinely from your brand.
• Rich Media Messaging: Move far beyond simple text. Use high-quality images, videos, GIFs, and carousels to showcase products and tell a compelling story. This is a massive upgrade from traditional SMS.
• Connected Messaging: Reduce customer friction with multiple call-to-action buttons like “Find a store,” “Buy now,” or “Get directions,” allowing for immediate action directly from the message.

The results speak for themselves: an Indian fintech app, SmartCoin, saw a 4% higher CTR compared to SMS, leading to a 25% lift in average transaction size.

A global budget hotel chain saw a 2x ROI from RCS compared to SMS, along with a 4% increase in incremental bookings.

Global Reach and Expanded Partnerships

We’re proud to announce two key enhancements that expand the reach and reliability of your RCS campaigns:

• iOS 18 Support: For our customers with a large iOS user base, we’re pleased to confirm that RCS is now supported on iOS 18 and later, ensuring you reach your customers regardless of the device they are using.
• Integrated with Twilio: We’ve expanded our rich ecosystem of CPaaS providers (now at 13 integrations!) with our exciting new integration with global CPaaS provider Twilio. This partnership offers you greater flexibility, scale, and deliverability for your global messaging strategy.

For a deeper dive into MoEngage’s RCS features, check out our detailed blog: The Next Wave of Customer Conversations: Introducing Google RCS For Business on MoEngage.

MMS is Here: Rich Media for North America and Australia

We’re introducing support for MMS (Multimedia Messaging Service) as a powerful new messaging channel, especially for brands in the US, Canada, and Australia.

MMS is a game-changer that allows you to tell a complete, visually rich story, making your communications more engaging than ever.

Here’s what you get with MoEngage’s MMS:

• Generous Character Limit: Send compelling descriptions and clear calls to action with a substantial 1,600-character limit—a huge leap from standard SMS.
• Rich Media Storytelling: Seamlessly include high-quality images, videos, or GIFs to create a more dynamic and memorable message.
• Deep Personalization: Leverage MoEngage’s insights and segmentation to send deeply personalized messages, such as a custom birthday offer complete with a visual of a product tailored just for them.
• Intelligent SMS Fallback: Worry-free delivery is guaranteed. We include an automatic SMS fallback option in case your customer’s device or network is unable to deliver the MMS.

TCPA List Validation: Building Trust with Safer Campaigns

In the world of messaging, privacy and compliance are paramount. The Telephone Consumer Protection Act (TCPA) is critical for any brand running messaging campaigns, particularly in the US.

While we’ve always supported compliance with features like Do Not Disturb and opt-out/keyword management, we’re taking an important step further with TCPA List Validation.

This feature is an extra layer of protection that ensures you are running safer, more trustworthy campaigns by screening against three major compliance scrubs:

• Do Not Call (DNC) Lists: Ensures you do not message users on external federal and state-level DND lists.
• Reassigned Number Scrub: Identifies and flags numbers that have recently been reassigned to a new user after the previous user opted in. These numbers are then marked as opted out to prevent sending messages to the wrong person.
• Non-Litigator Scrub: Helps you avoid sending messages to users on lists of known litigators or legal representatives who have previously filed TCPA lawsuits against companies.

These validations, performed monthly and integrated with leading third-party providers, are not just about avoiding penalties—they are about building trust and creating a communication experience that respects your customers’ privacy.

With the launch of RCS for global reach, MMS for rich media storytelling, and TCPA List Validation for enhanced compliance, you are now equipped to create communications that are more engaging, effective, and compliant than ever before.

Ready to transform your mobile messaging? Give these new channels a try and let us know your feedback!