MERLIN AI OFFER DECISIONING
Deliver 1:1 Offers At Scale With AI Decisioning
Go from manual, batch-and-blast offers to truly contextualized offers with AI Decisioning. Let AI continuously learn and optimize experience for every customer.
Create, Organize and Manage Offers in One Platform
Visual Content Builder
Smart Tags
Drag & Drop Templates
Dynamic Personalization
Deliver Contextual Offers With Real-time Segmentation
In-session Personalization
Behavior Targeting
Interest-based Precision
Zero-copy Audiences
User Property
User Behavior
User Affinity
Select Attribute
Lifetime Value
Last Known City
Last Seen
Total Value
Reduce Offer Fatigue and Optimize Budgets With Smart Guardrails and Controls
Priority Scores
Scheduling
Capping Rules
Use Decisioning for 1:1 Offer Selection
Fallback Offers
Dynamic Offer Selection
Single/Multiple Offer Delivery
AI Decisioning
Decisioning strategy that uses reinforcement learning to understand the best offer(s) for each customer.
Offer Decisioning Agent
Manual Decisioning
Choose a Priority-based Ranking for straightforward scoring, or Custom Strategies for advanced business rules.
Priority: Low
Priority: High
Priority: Low
Priority: High
Priority: Medium
Plug-n-Play Delivery Using Personalize API
Easy integration to bring offers to your digital storefronts and channels.
Not Another AI Black Box
Performance analytics for every offer and decisioning strategy
Explore Offer Decisioning Across Industries
Get Started Today
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