• Sports & Gaming
  • Personalization

18Birdies Hits a Hole in One with MoEngage by Decreasing Cost by 50%

Discover how 18Birdies leveraged MoEngage’s Email Builder, Mobile Push Notifications, in-app messaging feature, and more to personalize messaging at scale for its customers.


18Birdies is a California-based mobile app and technology platform that connects golfers and golf courses, while providing tools for operating tournaments of different sizes.

Sports & Gaming
Products Used
AI-based Recommendation Sherpa
Email Builder
In-app Messaging
Push Notification
Push Notification Templates
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Partnering with MoEngage has helped us personalize our messaging across channels to give our users a more cohesive experience, while also driving feature adoption to increase in-app stickiness all while staying on budget. Additionally, it helped to alleviate our engineering and product teams workload by identifying and analyzing friction points throughout the customer journey.

Jacob Crisp
Head of Product Growth, 18Birdies
3 months
Saved in Implementation Time Due to Customer Support
More Campaigns Enabled Than Previous Year
The Problem

18Birdies, the leading game improvement and social platform for golfers, wanted to increase product adoption and in-app stickiness.

The Solution

MoEngage helped 18Birdies to identify friction points in the customer journey and implement personalized messaging with the help of its AI-powered predictions, Email Builder, In-app messaging, and customizable Mobile Push Notification templates.

The Results

18Birdies was able to create a more cohesive experience for its customers and provide personalized recommendations that helped increase customer LTV.

Overall, the brand was able to achieve the following:

  1. 50% cost reduction from previous email provider
  2. 2x more campaigns enabled than the previous year
  3. 3 months saved in implementation time due to customer support


Want to learn more about how MoEngage helped 18Birdies grow?

Download the detailed case study below. 👇