š„ The Customer Engagement Book: Adapt or Die.
Get Early Access
Since 2017, abillion has helped connect vegan brands and environmentally conscious individuals from over 180 countries on a social platform that has blossomed into a well-knit community, helping them make more sustainable daily choices.
As abillion garnered more and more customers and vegan brands in their community and ecosystem, they faced a few hurdles in the race to scale. abillion realized that their existing solutions with limited insights couldnāt help them scale any further. To navigate this dead end, they decided to partner with a platform that exclusively catered to their customer engagement needs.
Our favorite tool is SHERPA, MoEngageās predictive AI, which helps to optimize campaign engagement. This removes the need to hire an additional resource to implement an algorithm to send communications in the best channel or time. MoEngage also allows us to send time-sensitive and critical campaigns at specific times. Weāre able to send promotions at recommended times, tailored for each person, which resulted in a 41% increase in conversions.
To drive a more sustainable lifestyle and a socially-positive ecosystem to their users, abillion needed to decrease the āstarting from scratchā approach for each campaign and prioritize building feasible strategies to grow and spread their message. By automating its processes, abillion was able to experiment with new channels and frameworks to minimize the effort, time, and resources in spreading its message to the world. A dynamic AI with robust automation processes significantly optimized their various engagement and retention activities, resulting in a substantial uptick in overall performance. Using MoEngageās AI-based optimization and real-time analytics, abillion was able to understand what type of content to send, when to send it, the best channels to send it to analyze and optimize their campaigns in real-time. They were able to set up detailed customer journey and segmented campaigns according to user behavior. Doing this was crucial in launching new campaigns for different audiences, such as abillionās ambassador program and marketplace feature in new markets, resulting in 9.07% of users converting after entering a journey-based campaign.
To improve their email open rates, abillion utilized attribute-based recommendations with the āBest Time to Sendā feature. These email campaigns used personalized recommendations based on membersā locations. abillion then deployed and delivered the right campaign content to the right segment of users. Leveraging this, they hit an overall 50% open rate for their emails, a 33% uplift from before!
With MoEngage, abillion adopted an insights-led approach to engagement, leveraging AI-powered Optimization and:
Four brands in four countries under MoneyHero Group underwent implementation and go-live in less than....
Jenius bank completes go-live and implementation process within 1/3rd of the time taken by outdated....
How ABS CBN Retains 92% of Subscribers
How YesStyle Migrated 20+ Multi-geo (8 languages) Journeys in 12-13 Weeks
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Dominoās, Nestle, Deutsche Telekom, and more. MoEngageās powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
Ā© Copyright 2025 MoEngage. All Rights Reserved.
