To improve the CTRs and conversions of push campaigns, the Alodokter team wanted to segregate their audience based on drop-off points, map customer journeys, and execute Flows campaigns. As the first step, the team used MoEngage to segment its customer base.
Segmentation was done based on location, preferences, events, and funnel drop-offs. Post that, the entire customer journey was divided according to app events, conversions, and earmarked for targeted campaigns. The team could now send effective push campaigns boosting engagement and retention.
Flow campaigns were based on the nature of the campaign, like onboarding, engagement, or re-engagement. Push campaigns were also run to arrest churn and increase engagement. MoEngage’s AI engine Sherpa helped choose the right communication approach by measuring, analyzing and optimizing content.
