• Retention
  • Banking & Finance

How Cake DeFi Uses Omnichannel Strategies to Retain Over 98% of Customers

Find out the crucial omnichannel strategies Cake DeFi used to leverage email, push and in-app channels to boost customer engagement, conversions and retention

About Cake DeFi

Cake DeFi is one of Southeast Asia’s fastest growing digital assets innovators. The Cake DeFi platform provides easy access to decentralized finance (DeFi) services and applications, empowering customers to generate returns on their cryptocurrencies in a secure and transparent way.

Banking & Finance
Products Used
Customer Journey Orchestration
Email Builder
MoEngage Analytics
Omnichannel Flows
Push Notification
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MoEngage has been instrumental in helping Cake DeFi acquire valuable customers and, most importantly, retain 98%+ of the customers through its reliable omnichannel marketing automation and personalized messaging capabilities.

Wayne Cheng
CRM Lead, Cake DeFi
Uplift in account verification
uplift for control group user path campaigns
Business Challenge

The challenge was to move from disjointed point solutions that lacked omnichannel communications to an all-in-one customer engagement platform


Cake DeFi leveraged MoEngage's customer journey orchestration for email, in-app and push notification channels to observe a customer retention rate over 98%

The Results

With MoEngage, Cake DeFi adopted an insights-led approach to engagement, leveraging customer journey orchestration and:


  • Saw a 200% uplift in account verifications
  • Observed a 42.9% boost in conversions for control group user paths campaigns
  • Increased the customer retention rate to an all-time high of over 98%

Want a Detailed View of How MoEngage Helped This Brand Grow?

Read the detailed case study below 👇