How Carlo Cashback & Payment App Boosts Customer Loyalty and Local Business Growth Across Monaco, Bordeaux, and Aix-en-Provence

Examples of Successful Campaigns

Carlo drives customer retention and merchant growth through a series of highly targeted, data-driven marketing campaigns. Monthly merchant newsletters are sent to over 1,000 local businesses, providing valuable marketing tips, real success stories from within the community, and consumer behaviour insights pulled directly from the cashback app’s analytics. These newsletters consistently achieve impressive open rates of 55-67% and click-through rates of up to 7.5% significantly outperforming the ~2.5% industry average and played a key role in achieving a 43% year-on-year increase in active merchants between 2023 and 2024. To convert more users into active shoppers, Carlo runs card registration re‑engagement email campaigns targeting customers who signed up but never connected their bank cards. These personalised reminders deliver open rates of 45-55% and conversion rates reaching 12.5%, directly boosting the sign‑up‑to‑first‑transaction funnel. Additionally, Carlo has implemented automated lifecycle journeys using push notifications and email sequences to guide customers through critical engagement milestones such as making their first purchase, encouraging a second transaction (a proven turning point for loyalty), and driving ongoing repeat purchases. All messages are triggered in real time based on user behaviour, ensuring relevance and maximising both customer lifetime value and merchant engagement.