Fastic, A Health & Fitness App With 50+ Million Downloads, Successfully Migrates to MoEngage

Why Fastic chose to migrate from Iterable

Before MoEngage, Fastic used Iterable as a customer engagement platform. The main issue was that the platform lacked analytics for their use cases, or that the ones that existed did not meet their needs. They had to use a third-party tool for analytics and reporting, as well as pay for additional licenses, which impacted revenue. They lacked the ability to see errors and issues across the entire customer base, so they spent more time analyzing and less time optimizing and building campaigns, which was inefficient. Another reason for migration was a lack of support, especially when Fastic encountered issues or wanted to implement custom use cases. Iterable's team used to take a long time to respond with answers or resolutions, which was unacceptable for Fastic, which prefers to move fast. It is, after all, an integral component of their fundamental principles. Fastic needed a marketing platform that could handle their volume (over 100 million emails and 12 million reachable users per day), sophisticated customer journeys, channel flexibility, and excellent team support. They looked into MoEngage's competitors but did not find a good fit. MoEngage emerged as the winner. Thanks to the MoEngage Professional Services team, Fastic was able to migrate 100 campaigns and over 30 complex customer journey flows within 3 week.