improvement in lead conversion rate from the website
faster go-live time with personalized experiences on the website
ixamBee is a premium Ed-tech platform in India that provides quality education to millions of students. The platform provides the best-in-class technology-based learning solutions for competitive exams to groom India’s new generation of smart learners by making quality education accessible.
ixamBee’s mission is to provide quality education to millions of students by means of using innovative and effective technological processes and systems.
The primary goal of the Growth Marketing team is to ensure maximum website visitors navigate to high-intent pages and sign up. But, personalizing website experiences at scale demanded a lot of development resources.
The team wanted a platform that could help them automate processes, be independent, and go live with their lead generation campaigns faster.
MoEngage has freed up our development bandwidth, allowing the team to invest resources in critical areas such as ixamBee Learning Experience (iLX) and solving user queries faster. We’ve also improved lead conversion rates by 20%!
Sankha Subhra Deb
AVP, Growth Marketing @ ixamBee
Before we implemented MoEngage’s Website Personalization, it took us 2-3 days to make changes to our website. After MoEngage, we get it done within 2 hours.
MoEngage's Web Personalization played a key role in driving website visitors from landing pages to high-converting gated content pages.
Thanks to the agility MoEngage provided, the team was able to experiment quickly, improve the number of visits to high intent pages, and convert them faster.
Website Personalization
Engage and convert visitors with personalized website experiences according to preferences, affinities, and behavior.
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