Founded in 1965, Kompas.id (Kompas Gramedia) is one of the oldest and most prominent names in the news and media landscape. However, they understand that the future hinges on not just attracting readers but retaining and converting them into loyal subscribers.
While we saw CTRs of less than 9% before for our Onsite messaging campaigns, we conducted a few experiments and were able to observe a 300% increase in CTRs using MoEngage’s OSM Pro. This experiment also led to an astounding 25% boost in paid subscribers!
The Kompas.id team gathered actionable insights leveraging MoEngage’s Analytics features. Utilizing behavioral and funnel analytics, the team now understood how their customers were interacting and dropping off. This resulted in increasing customer retention and lower app uninstalls, leading to a 13% boost in onsite messaging CTRs.
Kompas.id again leveraged the same onboarding channels (Push, Email, and WhatsApp) to remind existing customers whose subscriptions were expiring to resubscribe to their platform, leading to a 100% uplift in CTR for app push notifications.
Kompas.id adopted an insights-led approach to engagement, leveraging MoEngage’s capabilities and observed:
