Conversion rate for dinner logging reminders, a 19.2% month-on-month increase in user habit adoption
Conversion rate for breakfast logging reminders, driving a 9.2% month-on-month increase in user habit adoption
Average CTR across all reminders which nearly double the 2.25% industry average for Health & Fitness apps
Trusted by over 65 million people globally, Lifesum is an AI-powered nutrition platform that helps people make smarter food choices and build sustainable, long-term habits. From improving focus and energy to managing weight and overall wellbeing, Lifesum provides personalized meal plans, recipes, and tracking tools that fit every lifestyle. Learn more at www.lifesum.com.
Setting up automated tracking reminder notifications with MoEngage was a remarkably smooth process, taking only a few days from initial goal discussion with the team to full execution. The MoEngage tech support team was instrumental, helping us write the custom Jinja code that uses calendar days to randomly select a copy from our spreadsheet based on the day and time. Using the Locales features, we ensured the correct language was delivered to each user. The final step was simply uploading our copy as Auxiliary Data into MoEngage. Since then, the campaigns have been running fully automated, delivering great results!
Kristijan Arsov
Senior Lifecycle Marketing Manager
Recognizing that predictability is the enemy of engagement, Lifesum knew that users stop seeing prompts entirely if they become repetitive. The solution was to inject novelty into the user journey by delivering unique, emotionally resonant, and varied copy every single day. By turning a routine reminder into a moment of curiosity, the strategy transformed a nag into a motivational nudge.
To enable Lifesum to deliver fresh, unique content to millions of users daily, MoEngage engineered a hybrid technical solution that prioritizes automation over manual maintenance. This architecture blends the use of Auxiliary Data and Jinja templating with Push Notifications as the core delivery channel. By separating content from the app’s technical backend, MoEngage provided an agile, external framework that allows a lean marketing team to operate at a massive scale. The solution centers on a dynamic repository where an expansive library of unique, multilingual motivational prompts is managed via a standard spreadsheet. The MoEngage platform then ingests this data to automatically assemble and serve personalized reminders, significantly saving time by eliminating the need for manual campaign scheduling or repetitive updates. By providing a centralized, "code-free" engine, MoEngage ensures the user experience remains fresh and engaging, allowing a small team to maintain an indefinitely growing content library with total operational autonomy.
Auxiliary Data
Jinja
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifications.
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