MoneyTap (a Freo brand) Records Industry High Open Rates of 30% and Optimizes Customer Engagement

One of the biggest challenges was streamlining our communication. MoEngage’s insights-led engagement platform coupled with an efficient email suite enabled us to consolidate customer attributes in one centralized view and send effective email communication to our customers.

For an app-based credit line like MoneyTap, consistency in customer communication is very important. The clutter arose from multiple teams sending out various campaigns with different objectives. This was affecting the open rates and the retention rates.
The teams at MoneyTap (a Freo Brand) started implementing Flows campaigns to resolve the challenge and reach out to customers across multiple channels with consistent messaging. They also leveraged Smart Trigger campaigns which performed substantially well, in fact, 9-10X better than general campaigns.
How MoneyTap Improved Open Rates and Optimized Customer Engagement
Learn how the brand leveraged insights-led approach to streamline customer communication and engagement