MoneyTap (a Freo brand) Records Industry High Open Rates of 30% and Optimizes Customer Engagement
About MoneyTap
MoneyTap (a Freo Brand), is India’s first app-based credit line that aims to make credit accessible to millions of Indians when they need it. With a presence in 80+ cities, MoneyTap provides small-medium cash loans, quick credit on mobile, affordable interest rates, and flexible EMIs. MoneyTap offers faster and affordable credit access to customers and lets them bypass the cumbersome loan application process and avoid high-interest rates on credit card loans.
One of the biggest challenges was streamlining our communication. MoEngage’s insights-led engagement platform coupled with an efficient email suite enabled us to consolidate customer attributes in one centralized view and send effective email communication to our customers.
For an app-based credit line like MoneyTap, consistency in customer communication is very important. The clutter arose from multiple teams sending out various campaigns with different objectives. This was affecting the open rates and the retention rates.
The teams at MoneyTap (a Freo Brand) started implementing Flows campaigns to resolve the challenge and reach out to customers across multiple channels with consistent messaging. They also leveraged Smart Trigger campaigns which performed substantially well, in fact, 9-10X better than general campaigns.
How MoneyTap Improved Open Rates and Optimized Customer Engagement
Learn how the brand leveraged insights-led approach to streamline customer communication and engagement
