- Healthcare & Fitness
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™ and In-App Messaging
Understand how StepSetGo customises push notifications and in-app messaging based on the segments to engage active customers and re-engage inactive ones using MoEngage
StepSetGo is a health and fitness app with over 9.5 million downloads and 7000 customers added per day. The brand aims to motivate its customers to get fit while incentivising walking by giving SSG coins.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
The leadership team at StepSetGo discovered that the key to successful engagement was to understand customer habits on the app and engage them using these insights.
StepSetGo's team used the MoEngage platform to accurately segment their customers based on behaviour and RFM analysis. They customised push notifications and in-app messaging based on the segments to engage active customers and re-engage inactive ones.
How MoEngage Can Help In Offering Delightful Experiences
Download the detailed success story of StepSetGO below 👇 to know more