ENGAGEMENT | HEALTHCARE & FITNESS
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™ and In-App Messaging
6%
Increase in push notifications reach
8%
Uplift in reinstalls
About StepSetGo
StepSetGo is a health and fitness app with over 9.5 million downloads and 7000 customers added per day. The brand aims to motivate its customers to get fit while incentivising walking by giving SSG coins.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
Misaal Turakhia
Co-founder - StepSetGo
Business Need
The leadership team at StepSetGo discovered that the key to successful engagement was to understand customer habits on the app and engage them using these insights.
MoEngage Solution
StepSetGo's team used the MoEngage platform to accurately segment their customers based on behaviour and RFM analysis. They customised push notifications and in-app messaging based on the segments to engage active customers and re-engage inactive ones.
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