Vedantu Achieves 12% Uplift In Delivery Rates And Boosts Customer Engagement
About Vedantu
Vedantu is India’s leading online tutoring platform with over 500+ teachers and 40000+ students spread across 1000+ cities from 30+ countries.
Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand the user behavior in a much better way. Based on the past behavior of users we are able to retain them on our platform.
Shashank Shekhar
Head of Digital Marketing, Vedantu
Industry
Ed-tech
Engagement
Personalization
12%
Uplift in Push Delivery Rates Across All Devices
6%
Increase in Adoption and Engagement
The Problem
Due to the dominance of Chinese OEMs, Vedantu wasn’t able to reach the right customers with the right messaging, and this affected their engagement strategy.
MoEngage Solution
Using MoEngage’s Push Amplification, Vedantu was able to maximize its reach with relevant messaging across different levels of the onboarding journey.
