Conversion rate for their rewards program
Increase in click-through rates via A/B testing on weekend deals
“MoEngage’s seamless interface makes it easy for team members without much technical expertise to benefit from the platform. The insights offered by MoEngage help us to improve our customer experience, drive scalable growth, and optimize our key business metrics.”
Reza Zahid Mirza
Group Head Corporate Communication, XL Axiata
Successful customer engagement begins with successful onboarding. By acing customer onboarding, XL Axiata sets itself up for long-term success in terms of customer retention and app stickiness. Effective onboarding also drives product awareness and adoption of new features, games, and campaigns among its diverse customer base.
Their onboarding process has contributed to a 22% increase in their average app stickiness from 2021 to 2022, compared to the industry benchmark of 17%. Refining their onboarding process was a stepping stone for them to keep scaling and growing without hiccups.
Optimizing campaigns to suit customer behavior, action, and preferences helps XL Axiata boost conversions. MoEngage’s AI engine, Sherpa, helps XL-Axiata optimize its campaigns and flows by providing intelligence on the best time to communicate and the most preferred channels.
By combining A/B testing and segmentation aggregation, XL Axiata saw a 16-17% boost in their CTRs.
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With MoEngage, XL Axiata was able to:
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