What is RFM segmentation?
RFM analysis is a proven marketing model for behavior-based customer segmentation. Customer segmentation on the basis of the analysis of recency, frequency, and monetary value of purchases.
Why utilize RFM segmentation?
RFM model is one of the effective approach for digital platforms as all customer data can be integrated. Additionally, RFM segmentation allows categorizing customers based on various factors like loyalty, needs attention, at risk etc.
How does RFM approach provide deeper path to personalization?
As RFM segments customers based on various attributes, it allows marketers to engage customers in a more contextualized manner.
How does MoEngage RFM works?
MoEngage RFM system assign a value to each parameter and rank customers based on that value. Using these values, any marketer can engage customer using a deeper personalization approach.