Get customer data on a deeper level, and at scale, to forecast customer preferences and engage accordingly.
Insightful data accurately segments customer and empower contextual, personalized customer engagement across channels.
Find new opportunities to upsell, cross-sell and monetize new marketing opportunities
Actual customer data is not based on assumptions but rather based on historical and behavioral data analysis.
RFM analysis is a proven marketing model for behavior-based customer segmentation. Customer segmentation on the basis of the analysis of recency, frequency, and monetary value of purchases.
RFM model is one of the effective approach for digital platforms as all customer data can be integrated. Additionally, RFM segmentation allows categorizing customers based on various factors like loyalty, needs attention, at risk etc.
As RFM segments customers based on various attributes, it allows marketers to engage customers in a more contextualized manner.
MoEngage RFM system assign a value to each parameter and rank customers based on that value. Using these values, any marketer can engage customer using a deeper personalization approach.
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