E-Commerce App Retention Rates in SEA: Where Does Your App Stand?

MoEngage Apps

To find out, we evaluated the behavior of 2.2 Million e-commerce app users in SEA, spread over a 90-day period. The results are included in this data-intensive report.

READ THE FULL REPORT


A unique, data-driven, in-depth analysis of E-Commerce App retention rates - now available a click away

What's inside?

KEY FINDINGS

Uninstall trends for e-commerce apps in SEA and factors influencing these trends such as sessions, transactions, notifications, device type, user demographics, and more.

INSIGHTS

Actionable data-backed insights to optimize your app user engagement strategy.

BEST PRACTICES

Tips to translate these insights into real and measurable engagement campaigns.

Download Guidebook for Best Practices to Retain E-Commerce App Users

Measure your app against the best in the industry

See how best-in-class apps perform on the key metrics for app user retention.

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2 Weeks

Most users uninstall an app within the first two weeks of install.

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Sundays

The highest number of uninstalls takes place on Sundays.

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Retaining new users is easier

and economical when compared to re-installed users.

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1 Transaction on D0

Users that perform at least one transaction on the day of app install are more likely to be retained.