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Audiomack Partners with MoEngage to Amp Up Personalization

Today’s consumers expect personalized content and experiences wherever they are, on their channel of choice, in the moment of engagement - and music is no different. When it comes to music, everyone has their favorite list of artists, genres, songs, and albums. But wouldn’t it be great if your favorite music streaming service surfaced personalized recommendations for you to discover, based on your preferred channels, at the optimal time? Well, you’re in luck. 

We’re excited to announce that Audiomack, the artist-first music streaming, and discovery platform, has chosen MoEngage to scale its user growth and offer personalized experiences for artists, creators, and music lovers. With MoEngage, Audiomack can gain contextual insights to map the customer onboarding journey, learn when customers need more attention and why, and send hyper-personalized content that keeps users coming back for more. Audiomack will be able to deliver personalized experiences for their users on the best engagement channels for that individual - be it push notification, email marketing or in-app - at the optimal frequency and time of engagement.

Audiomack which launched in 2012, is a leading digital destination for music enthusiasts and creators hosting original content from around the world. With a 116% growth rate in active users in the last two years, Audiomack is a go-to place for artists, labels, and distributors to share unlimited music, while fans can discover artists, songs, albums, playlists, podcasts, and more.

It was essential for us to work with a technology partner with the expertise to deliver the level of personalized engagement our users demand. We look forward to using MoEngage to create a more personalized listening experience for our creators, labels, and fans.”    
- Brendan Varan, VP, Content Strategy (US)

We’re excited about this partnership and proud to provide the insights-led customer engagement technology that makes it possible for Audiomack to build stronger relationships with their users and connect them with the original content they love. 

To learn more, please view our press release.

 

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