MoEngage and Kaleyra Announce a Strategic Partnership to Deliver Personalized, Omnichannel Experiences Globally Through Seamless WhatsApp and SMS Capabilities

MoEngage and Kaleyra Announce a Strategic Partnership to Deliver Personalized, Omnichannel Experiences Globally Through Seamless WhatsApp and SMS Capabilities

MoEngage, an industry-leading insight-led customer Engagement Platform has announced a strategic partnership with Kaleyra to drive highly personalized omnichannel experiences and global customer engagement through channels like WhatsApp and SMS. The joint effort aims to transform how businesses interact with customers, empowering enterprises to craft relevant and personalized engagement, ultimately boosting loyalty and driving revenue.

This partnership enables brands to utilize Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-led engagement platform. This makes it easier to launch highly personalized WhatsApp campaigns at scale, a challenge many consumer brands face. Precise segmentation and engagement enhance customer satisfaction, thus improving conversion rates across all channels, including in-person. 

Moreover, brands can analyze the performance of their campaigns, extract valuable insights, and refine their strategies for optimal outcomes.By harnessing AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant fashion and optimize based on actionable insights to drive business growth.

We’re thrilled about this integration that unlocks new opportunities for enterprises to connect with their customers via WhatsApp.We believe strongly in the power of our combined teams to provide value to enterprises globallysaid Sandesh Sarang, MD (APAC & MEA), Kaleyra

Kaleyra’s supreme capabilities as a trusted CPaaS, combined with MoEngage’s AI-powered, insights-led engagement platform, will empower enterprises across industries and geographies to bridge the gap between themselves and their customers. A potent mix of communication channels, actionable insights, and optimization capabilities, not only opens up new avenues in terms of business growth but also creates a host of brand loyalists, impressed by the level of personalized engagement across channels,said Sanjay Kupae, Head of Alliances and Partnerships, MoEngage 

Joining forces with MoEngage marks a significant milestone. This strategic partnership amplifies our commitment to delivering cutting-edge communication solutions and reinforces our belief in the power of innovation to reshape customer engagement. Together, we aim to revolutionize how businesses connect with their audiences globally, creating personalized experiences that resonate and foster enduring relationships,said Mauro Carobene, Head of Customer Interactions Suite, Tata Communications.

This partnership comes on the heels of Kaleyra’s recent acquisition by Tata Communications, which will further expand its capabilities and cement its standing as a leader in delivering industry-leading communications solutions.

About Kaleyra, Inc.

Kaleyra, Inc., founded in 1999 and acquired by Tata Communication in 2023, is a globally recognized communications platform serving financial institutions, e-commerce players, OTTs, software companies, logistic enablers, healthcare providers, retailers, and other enterprises worldwide. 

As a Trusted Communication Platform as a Service (CPaaS), we provide omnichannel communication services consisting of messaging, rich messaging, instant messaging, video, push notifications, e-mail, voice services, and chatbots. Our technology securely powers billions of messages monthly with over 1,600 operator connections in 190+ countries. 

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About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to craft digital experiences for over 1 billion customers every month. MoEngage is named one of the most preferred vendors for multichannel marketing as rated by customers, with high recognition across G2.