MoEngage and Storyly Announce Integration to Help Brands Create Personalized, Interactive Experiences and Collect Zero-Party Data Through Story Format

San Francisco, February 22, 2023 – MoEngage, the insights-led customer engagement platform, announced its integration with Storyly, the user engagement platform that embeds full-screen, interactive, and shoppable Stories in mobile apps and websites. As a result of this integration, MoEngage customers will be able to create audiences based on the user data they gather with interactive components of Storyly. 

MoEngage’s platform empowers marketers and product owners with AI-driven insights to create cross-channel experiences that their customers love. With real-time customer data and predictive insights, brands can easily offer tailored communications and recommendations that resonate on an individual basis across the customer journey.

Providing brands with an opportunity to communicate any message in a way that is catchy and interactive rather than intrusive, Storyly Stories empower marketers to engage with their audience beyond the limits of the screen. Advanced personalization capabilities of Storyly also help create smart journeys delivering the right message to the right people at the right time. 

This integration between MoEngage and Storyly will enable marketers to incorporate an entirely new and dynamic channel into their marketing activities, which can be used to publish image or short-form video Stories. By creating interactive Storyly Stories in their mobile apps and on their websites, MoEngage customers can use interactive components such as polls, quizzes, and open-ended questions to collect zero-party data from their audiences. This will give them access to invaluable insights into their audience’s preferences and will enable them to create new segments on MoEngage. It will also allow customers to connect audience segments identified and created in MoEngage, directly into Storyly, without the need for developer input,  to curate personalized user journeys.

“Personalization is a key part of delivering a great customer experience. Our integration with Storyly will provide brands with a dynamic channel that supports personalized, interactive content and videos that enables shop-the-look on the right channel at the right moment in the customer journey. These experiences will result in improved loyalty and engagement for our customers. We’re very excited about this partnership.” said Raviteja Dodda, CEO and Co-Founder of MoEngage.

Aykut Bal, Chief Product Officer of Storyly, said: “Creating personalized experiences tailored to the specific needs and preferences of individual users is crucial for an exceptional customer experience. However, recent data privacy and consent changes make it difficult for marketers to gather data-driven insights. We believe this integration will empower marketers with a new, full-screen, and familiar channel that they can use to create interactive content, gather high-quality and reliable data, and deliver unique experiences for their customers.”

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in ten countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

To learn more, visit  www.moengage.com

About Storyly

Inspired by transformative creativity and powered by flexibility, Storyly is on a mission to unlock the new channels in mobile to spark creativity. Through the leading mobile content format of “Stories”, Storyly empowers mobile marketers with a full-screen, blank canvas, and powerful features, helping them build long-lasting relationships and ensuring next-level user engagement. Created by the founders of FT500 and Inc5000 company AppSamurai in 2020, Storyly is headquartered in New York, USA, with offices in San Diego, Stuttgart, London, Amsterdam, Zurich, Tel Aviv, Bangkok, São Paulo, Buenos Aires, İstanbul, and Ankara, and offers services to over 350 brands in more than 40 countries. 

To learn more, visit  www.storyly.io