MoEngage Grows 120% in the Middle East

MoEngage Grows 120% in the Middle East


The customer engagement platform expanded rapidly in the Middle East and Africa in 2022, helping businesses improve loyalty.

Dubai–December 29, 2022– MoEngage, the insights-led customer engagement platform, has announced that it has grown 120% in the Middle East and Africa (MEA) region in 2022. The marketing automation software, MoEngage, which raised funding, is continuing to grow and gain share in the market. This reiterates its commitment to growth in the region. 

Today, MoEngage has 105+ customers in the region across industries like retail and E-commerce, banking and finance, telecom, airlines, healthcare, media and entertainment, and travel and hospitality. It added 70+ customers in 2022 and solidified its presence in UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, Egypt, Lebanon, Morocco, Nigeria, South Africa, Israel, Tanzania, and Turkey. 

The impressive customer list includes the likes of retail giants Landmark, GMG, Apparel Group, Azadea, banks like Mashreq,  NASDAQ listed shared mobility player from Egypt – SWVL, Kuwait’s Jazeera Airlines, Bahrain’s leading telecom Batelco, Saudi music company MDLBeast, top classifieds like Bayut, as well as Nigerian E-commerce company Mano Africa amongst others. 

To closely serve the needs of its local customers, MoEngage, today has 20+ personnel in the region across sales, business development, customer success, solutions consulting, and marketing. It is looking to add to its headcount in 2023 by augmenting the team in Egypt, Saudi Arabia, Turkey, and Nigeria. 

In today’s lean market environment, the Middle East region is one of the rare exceptions. Its renewed focus on innovation and technology will propel its growth trajectory. MoEngage, through its inbuilt capabilities and robust partner ecosystem, places itself well to support the innovation drive in the region, said Raviteja Dodda, CEO and Co-founder of MoEngage

Today, its partner ecosystem consists of  70+ resellers, agencies, tech partners, and service integrators.

A Peek Into The Future:

We intend to continue supporting our customers by building out our local account management and customer success teams. Our product keeps evolving with several industry-first features which are attractive to the local customer base. 

With the support of capital inflows and a strong business pipeline, we plan to focus on other regions in GCC and Africa. Introducing on-the-ground team will allow us to provide localized support for the growth and success of our customers and also develop a strong community of marketing, growth, and product professionals to share ideas”, said Kunal Badiani, Senior Director and Head of Expansion – META, MoEngage

Our goal remains to support all our customers on their data-driven customer engagement goals through our market-leading product and local strategic guidance.

In 2022, we successfully hosted our first-ever events in the Middle East – #GROWTH Summit Dubai and Riyadh – that had an amazing turnout with 250+ marketers, growth and product owners, and entrepreneurs from various consumer brands. We plan to take this bandwagon across the Middle East and Africa, starting with Kuwait on 18th January 2023.

What Our Customers Say:

With the 360-degree customer view that MoEngage provides, we are able to understand the interest areas and affinities of the customer. This helps us in creating the right personas and segments for communication strategy, said Deepak Kumar, Manager – Digital Marketing, CRM, & Analytics, Jazeera Airways.

The ability to create predictive analysis using MoEngage has helped us in reducing the number of man-hours as well, said Ankit Bansal, Head of Marketing,

We have been using MoEngage to measure various numbers and insights like active users per sessions. One important insight that allowed us to make a strategic shift was, we noticed that customers doing 3 transactions a month have higher retention rate as compared to customers making less than three transactions per month. Based on these kind of insights, we have been able to double our retention metric, said Haris Khan, VP of Growth, Rain Bahrain.


About MoEngage:

Founded in 2014, the San Francisco and Bengaluru headquartered company, which operates on a software-as-a-service (SaaS) model, plans to help Middle Eastern businesses become customer-centric through personalized communication at every touchpoint across the lifecycle. The firm has on boarded experts in the leadership and mid-level management roles and are planning to expand their base of channel partners in the region.

MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels. Fortune 500 brands and Enterprises across 35+ countries such as Commercial Bank of Dubai, Mashreqbank, AMC Theaters, DAMAC Properties, Landmark Group, Apparel Group, Deutsche Telekom, Samsung, Vodafone, and McAfee use MoEngage to orchestrate efficient customer engagement.