E-commerce Retention Benchmarks India [2023]

  • Uncover retention benchmarks gathered from some of India’s biggest E-commerce brands

  • Uninstalls, sessions, cart abandonments and more- find out how all these are connected to each other and what to focus on to directly impact retention

  • Get actionable insights to optimize retention rates and stay ahead of the curve!

  • Bonus: Get a free customer retention template to track where you stand!

Get the latest E-commerce retention benchmarks and actionable insights to improve your KPIs today!

Acquisition vs Retention: Which one to choose?

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To get a feel of what affects retention, we analyzed some of the biggest brands in the E-commerce space in India!

Did you know?

  • More than 62% customers uninstall their e-commerce apps within the first week.
  • Over 35% of all uninstalls happen within the first 24 hours
  • Out of the new users who install an app & add a product to cart, 13% complete a purchase within a week

All this and so much more!

Here's a sneak peak into what else you can find in the report...

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A unique, data-driven, in-depth analysis of E-Commerce retention rates - now available a click away


Frequently Asked Questions

Who is this report for?

If you are a Product, Marketing, CRM Manager or even a CXO focused on driving retention rates for your E-commerce app, looking at boosting the engagement rates of newly acquired users and existing customers, and positively affecting the bottom line; then this report is for you!

Acquisition or Retention?

It’s not about choosing one over the other, but there is much to say in favor of retention.
While acquiring numerous amounts of new customers may seem exciting, the fact still remains that selling to an existing customer has a success rate of 60–70%. However, the likelihood of making a sale to a brand-new consumer is only between 5–20%. You can instead increase profitability while retaining a loyal clientele by focusing on existing customers.

Is there a way to track retention effectively?

There are several ways to do so but don’t worry we’ve simplified things and created a template for you to track how well you are retaining your customers! The free template is tagged in the ebook itself (on page 3)