Future of Marketing: Why Personalization Matters

  • What US marketers are saying on the current state of personalization efforts
  • Barriers to progress
  • Why personalization matters
  • Investment trends in personalization
  • Importance of data and analytics in personalization
  • How to drive personalization
Get access to survey findings that will help you benchmark your personalization efforts and results.

Get your answers to:

Limited budgets and resources (64.2%) are the most significant barriers to personalization for US marketers.


Download 'Future of Marketing: Why Personalization Matters', a report by MoEngage in partnership with ClickZ, to get answers to all your pressing questions on the current and future landscape of personalization.

Get Your Copy Now

Frequently Asked Questions

What is personalization?

Personalization is the process of customizing your marketing communications and customer experience across all touchpoints in the customer journey.

Why is personalization important?

Personalization makes your brand and its offering more relevant and appealing to your customers because it conveys that you care for them and their preferences. In the long term, it helps in driving retention and increasing the customer lifetime value.

What roles do data and analytics play in personalization?

Data and analytics help you get a 360-degree view of your customers, from their demographics, likes and dislikes, and search history, to their buying patterns, buying journeys, affinity, and more. This helps you create a more relevant experience for your customers.