Limited budgets and resources (64.2%) are the most significant barriers to personalization for US marketers.
Personalization is the process of customizing your marketing communications and customer experience across all touchpoints in the customer journey.
Personalization makes your brand and its offering more relevant and appealing to your customers because it conveys that you care for them and their preferences. In the long term, it helps in driving retention and increasing the customer lifetime value.
Data and analytics help you get a 360-degree view of your customers, from their demographics, likes and dislikes, and search history, to their buying patterns, buying journeys, affinity, and more. This helps you create a more relevant experience for your customers.
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