Mobile Commerce Trends in SEA: Retention Benchmarks

  • To find out, we evaluated the behavior of 2.2 Million e-commerce app users in SEA, spread over a 90-day period. The results are included in this data-intensive report.

A unique, data-driven, in-depth analysis of E-Commerce App retention rates - now available a click away

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What's inside?

  • KEY FINDINGS

    Uninstall trends for e-commerce apps in SEA and factors influencing these trends such as sessions, transactions, notifications, device type, user demographics, and more.
  • INSIGHTS

    Actionable data-backed insights to optimize your app user engagement strategy.
  • BEST PRACTICES

    Tips to translate these insights into real and measurable engagement campaigns.

Download Guidebook for Best Practices to Retain E-Commerce App Users

Measure your app against the best in the industry

2 Weeks
Most users uninstall an app within the first two weeks of install.

Sundays

The highest number of uninstalls takes place on Sundays.

Retaining new users is easier
and economical when compared to re-installed users.

1 Transaction on D0

Users that perform at least one transaction on the day of app install are more likely to be retained.

A unique, data-driven, in-depth analysis of E-Commerce App retention rates - now available a click away