Personalisation Pulse Check Report: Europe Edition
- Changes in shopping behaviour post-pandemic
- Reasons personalisation efforts often fail
- How consumers expect you to personalise
- Adoption of new digital channels
Get access to trends, personalisation strategies and real-world use cases
Meaningful Personalisation comes from Understanding the Consumer
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What Delights your Consumer
Apart from the quality and price of the product, consumers value the experience they get when engaging with a brand.
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What Frustrates your Consumer
Brands sending irrelevant messages or product recommendations is the biggest frustration for European consumers.
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Prefered Message Type
When it came to the type of messages European consumers want to receive, promotional offers and coupons came out on top.
How to Level-Up Personalisation in 2022
To finesse your personalisation strategy, here are three emerging trends you should consider:
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Personalisation propels outperformance
53% of the surveyed European consumers said brands not personalising or sharing irrelevant product recommendations frustrates them. -
Changes in consumer behaviour
How many customers will continue to shop online, how many will switch to offline and how many will adopt hybrid shopping? -
Delivering personalised experiences
Is personalisation based on purchase history most effective, or is interest-based personalisation the way to go! What channels are your consumers present on?