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Amplitude

Amplitude is the Digital Optimization System.

What do they do?

Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.

How do they make us better?

Amplitude + MoEngage help teams boost customer retention and increase conversions by using customer behaviour to understand customer segments and drive in-product engagement. Additionally, Amplitude allows you to measure the subsequent impact of campaigns on long term retention, beyond the conversion window set in MoEngage.

Help Docs

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How Customer Engagement Analytics Can Help Grow Your eCommerce Business

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