The MoEngage and Apxor Integration allows product and marketing teams to leverage app analytics and create hyper-contextualized in-app communications such as walkthroughs, tooltips, coachmarks, spotlights, in-app messages, and surveys. The integration enables marketers to create segments of customers and target them with Apxor to drive effective onboarding, activation, feature adoption, and announcements, ultimately unlocking Product Led Growth. This helps in increasing user engagement and retention rates by providing users with personalized experiences based on their behavior within the app. For example, a user who frequently uses a certain feature within the app can be targeted with a personalized message promoting a premium version of that feature.