Data-driven Holiday Engagement and ASO: Lessons for Finance Apps
Holiday Marketing
Marketing Strategies
Hosted by Rajarshi Choudhuri
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Winning Festive Season 2021 Using Data-driven Engagement and ASO
Sep 29, 2021
In this episode we look at what holiday season means for banking and finance apps, surge in adoption and usage for festive season, how to acquire, engage and retain users using ASO, tactics to ensure visibility during the busy holiday season, right time to start ASO efforts, and engagement and reactivation campaign ideas.
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Narrator and Guests
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Hitarth Saini
Head of Marketing,FREO
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Simon Thillay
Head of ASO,AppTweak
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Rajarshi Choudhuri
Senior Content Marketing Manager,MoEngage
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