An Introduction To Affinity Segmentation By MoEngage

Affinity segmentation helps consumer brands:

• Improve engagement. Your customers see only what is relevant, which enhances their likelihood of responding to your communication. 
• Build long-term loyalty. Using affinity-driven customer segments, you can refine your communication strategy and add more relevance to your messaging. Customers find your brand engaging and stick around for longer.

If you are an existing MoEngage customer, you can access Affinity Segments on your dashboard. If you are not a customer yet, you can book a demo to know more.