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Discover how Aza Fashion goes beyond standard metrics to drive growth, focusing on Lifetime Value (LTV), repeat customer contributions, and sophisticated customer segmentation. Grishma shares actionable insights into the specific tactics that have become “game-changers” for their marketing efforts, including:

  • Best Time to Send: How using this feature for emails boosted open rates by 20% for their global audience.
  • Image Overlay Pushes: The simple push notification template that doubled their Click-Through Rates (CTR) for new launches.
  • In-App Messaging: The strategy for targeting cart abandoners with in-app pop-ups led to a 25% increase in in-app revenue.
  • A/B Testing and AI: How they use an Intelligent Path Optimizer and AI-powered tools to constantly refine creatives and messaging for maximum impact.
If you’re looking for proven retention marketing tactics for an E-commerce or luxury brand, this is a must-watch!

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