Retention
3.47
May 05, 2026
Bridging the Online-Offline Gap: How Holdsport Group Achieves a 360° Customer View with MoEngage
Summary
In this video, Edward Duckitt, Group Head of E-commerce at Holdsport Group, shares how they moved beyond single-channel email marketing to build a true omnichannel engagement engine. By bridging the gap between in-store and online data, Holdsport is now building unified customer profiles that power personalised, data-driven engagement at scale.
Learn how Holdsport Group:
- Solved a critical in-store blind spot by linking offline POS data with online behaviour to build 360° unified customer profiles
- Moved beyond single-channel email marketing to a holistic, multichannel campaign strategy
- Leveraged MoEngage to understand customers better: who they are, where they are reachable, and what content to send them
- Is working towards a seamless store-to-online experience powered by a 360° view of customer buying behaviour
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