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Nov 05, 2025
MoEngage, the insights-led customer engagement platform for consumer brands, today announced that existing investor Goldman Sachs Alternatives and new investor A91 Partners have invested $100 million, as the company continues its rapid global expansion. Notably, North America now contributes the largest share of its revenue.
With this round, MoEngage’s total funding exceeds $250 million, further solidifying its position as one of the world’s most trusted AI-driven customer engagement platforms. The funding will accelerate innovation across MoEngage’s Customer Engagement Platform, with a focus on expanding Merlin AI —a suite of AI Agents, including its newer Offer and Campaign Decisioning Agents, that help marketing and product teams at B2C brands launch campaigns faster and scale conversions with AI Decisioning.
Glance, for example, reduced campaign go-live times by 50 percent using Merlin AI. MoEngage will also expand its go-to-market and customer success teams in North America and EMEA to support continued growth.
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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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