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Summary

In this video, Kelly Driscoll, Head of Demand Generation at Sanlam, shares how they moved beyond generic batch and blast communications to create hyper-personalised, data-driven customer journeys. By leveraging real-time behavioural insights and seamless automation, Sanlam is delivering the right financial message at exactly the right moment.

Learn how Sanlam:

  • Delivers hyper-personalized interactions across the customer lifecycle
  • Leverages real-time behavioural triggers to increase message relevance
  • Built a single, unified view of the customer sourced from various channels
  • Drives digital adoption and engagement across multiple channels like Email, SMS and WhatsApp

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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

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