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Salesforce Marketing Cloud Vs MoEngage

If you’re evaluating a new marketing tool to modernize in place, or replace an entire legacy application, this page will help you make informed decisions to improve your business performance.

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What's Right For Your Business?

Salesforce Marketing Cloud

Popular option but very expensive

Developer-dependent

Separate products for different uses

Wide range of features but limited flexibility

Shared support services and uses agency

MoEngage

New-age and cost-effective

Self -serve, zero-code

All in one platform but modular

Wide range of features and flexible

Dedicated and all in-house support

Salesforce Ecosystem Vs MoEngage

Consider the costs and time-to-market of each platform to evaluate the potential ROI for your business

Salesforce grid Graphic
Grid Logo

Separate Products
$60k-$600k+ per year
[add-ons extra]

Agency/SFMC Success Team
Approx 30% of licence fee

Go Live 8-12 months
Costs before going live
[A&B]

Grid Logo

Integrated Platform
Starting $50k per year
[all inclusive]

Dedicated & in-house support/
No agency dependency - NA

Go Live 3-4 months
Costs before going live
[$4k per month]

Estimated cost of $200k-$800k per year
on SFMC before taking your first campaign live

SFMC has a longer learning curve and is less intuitive than MoEngage

MoEngage offers a unified platform with faster campaign launches.

SFMC has a higher total cost of ownership with longer go-live timelines.

MoEngage provides dedicated support and in-house expertise.

SFMC requires multiple separate products with additional agency costs.

MoEngage offers a flexible, modern architecture that integrates seamlessly with your existing tech stack.

What Businesses Use MoEngage For

MoEngage serves all customer engagement needs for any business size and every use case complexity. MoEngage provides:

Seamless Integrations With Data Warehouses

Sophisticated Audience Segmentation

Effortless Journey Orchestration From Simple to Complex

Real-Time Promotional and Transactional Messaging

AI-Driven Personalization

Cross-Channel & Omnichannel Engagement

Real-Time Promotional and Transactional Messaging

Strict Privacy and Security Measures

Marketing Automation

Effortless Journey Orchestration From Simple to Complex

Singular Customer View

Cross-Channel & Omnichannel Engagement

Marketing Automation

AI-Driven Personalization

Strict Privacy and Security Measures

Singular Customer View

Explore the Platform – Take a Quick Look!

TransitioningFrom Legacy to Modern

Discover why top brands are leaving Salesforce Marketing Cloud for the modern, AI-powered capabilities of MoEngage.

Starbucks
Loblaw Companies Limited
Publishers Clearing House
Hantec
Octapharma
Tata Capital
Neue Zürcher Zeitung (NZZ)
Citibank
Nova Entertainment
Kirtilals
Chope
Cala Homes
Panasonic
V Treo
Starbucks
Loblaw Companies Limited
Publishers Clearing House
Hantec
Octapharma
Tata Capital
Neue Zürcher Zeitung (NZZ)
Citibank
Nova Entertainment
Kirtilals
Chope
Cala Homes
Panasonic
V Treo
Starbucks
Loblaw Companies Limited
Publishers Clearing House
Hantec
Octapharma
Tata Capital
Neue Zürcher Zeitung (NZZ)
Citibank
Nova Entertainment
Kirtilals
Chope
Cala Homes
Panasonic
V Treo
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
Starbucks
MoEngage Unifies Offline and Online Data for Enhanced Customer Engagement
MoEngage helps us bridge the disconnect between our offline data and online data by creating a Single View of Customer. We are able to add more new age channels like WhatsApp and in-app which helps boost our online engagements.
customer-story-headshot
Vipin Gupta
CTO Starbucks
UBank
MoEngage Empowers Marketers with Seamless Personalization and Automation Control
The ability to have complete control, from designing the template and personalizing content to automation (without the need for a designer, developer or engineer to be involved) is incredibly empowering for marketing.
customer-story-headshot
Joshua Anthony
Director, Martech & Operations Ubank
Loblaw Companies Limited 2
Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business Lines. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
customer-story-headshot
Lisa Pinto
Senior Director for Personalization Loblaws
mobile-booklet-graphic
Grab our migration booklet to discover why MoEngage wins businesses over.
Download Here
booklet-cover-graphic

Scale With a Platform Built for the Modern Consumers

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Seamless Campaign Management

Over 10 Engagement Channels

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Offers Robust Personalization

Web & App Experiences and AI-Powered Optimization

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Integrates With Top Marketing Tools

250+ technology partners

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Manages Large Data Volumes

1 million push messages per minute 220,000 emails per minute 30,000 events per minute (can be increased)

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Innovator in Transactional Alerts

1 AP1, under 3 seconds send (half of what SFMC promises)

REQUEST DEMO

Let's Talk About Your Customer Engagement Goals!

Trusted by 1350+ Consumer Brands Worldwide
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Read Case Studies
Trusted by 1350+ Consumer Brands Worldwide
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Unilever
KFC
Dominos
Travelodge
Deutsche Telekom
Travelodge
Citibank
Neue Zürcher Zeitung (NZZ)
TopCashback
Samsung
Read Case Studies

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About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

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