ANALYTICS | ENGAGEMENT
Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights
18%
increase in premium trial conversion rate
17.8%
boost in sessions per customer
Business Need
Audiomack wanted to increase conversions and optimize the onboarding experience with personalized messages throughout the customer journey. To tailor communications to each music lover, they needed access to deep insights into user preferences and interactions on the platform. Also, enable new customers to stream music from their favorite/upcoming artists. They also wanted to leverage customer preferences, behavior, and play data to personalize messaging to convert free to paid subscribers.
MoEngage + Mixpanel Solution
- Optimize onboarding and conversion using best moment, channel, time, and device to send communication.
- Personalized, one-time push notifications enabling new customers to play music on the app.
- Customized messaging via In-app and Emails for effective engagement and retention.
- Individualized recommendations to subscribers, leading to greater brand loyalty.
Products Used
AI-based Recommendation Sherpa
Optimize campaigns and drive high ROI with AI-powered, Sherpa.
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
In-app Messaging
Elevate mobile experience with contextually relevant in-app messaging
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifcations
The Result
- 16.4x Growth in Songs Played by Unique Customers
- 8.4% Spike in Play Conversion Rate
- 17.8% Increase in Sessions Per Customer
- 5.5% Lift in Retention by Week 3
- 18% Rise in Premium Trial Started Conversion
Here’s how this impacts the customer experience:
Mixpanel helped Audiomack understand their customers’ behaviors and preferences, such as whether they are K-POP or Country music superfans. Then, using this information, MoEngage delivered relevant, tailored music recommendations.
With insight-led engagement, Audiomack drove up premium trial conversion rates by more than 18% while improving engagement with an equally impressive boost in sessions per customer.
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