In-App Messaging
Elevate Your Mobile App Experience With In-app Messaging
Capture your customers' undivided attention at the right moment with highly personalized and contextually relevant in-app messages. Nudge them through conversion with messages that accelerate engagement and motivate action.
Trusted by 1350+ Consumer Brands Worldwide
Build Deeper Engagement within Your Mobile App
Enable Your Marketing Team to Create Compelling In-App Campaigns in Minutes
Leverage our extensive catalog of in-app templates to craft campaigns that resonate perfectly with your customers. Easily customize elements to match your app or brand, and drag-and-drop blocks of text, images, gifs, or buttons seamlessly – no coding required!
Unlock Custom Functionality With HTML In-App
Gain greater control over the look and feel of your app with custom HTML templates. Add carousels and custom animations, and modify the on-click behavior or interactions to enrich your In-App capabilities.
Deliver In-App Content Your Customers Will Love
Deliver Onboarding Experiences That Create a Winning First Impression
Craft in-app messages to welcome new customers, understand their preferences, and help them discover the most important features of your app.
Guide Users to Discover More Channels to Engage With Your Brand
Use in-app messages to obtain your customer’s opt-in for other channels like Push, Email, WhatsApp, and unlock more opportunities to connect with your customers.
Offer Relevant Recommendations in Real Time
Increase retention and engagement by recommending the most relevant products or content based on consumer behavior or their unique affinities.
Encourage Your Best Advocates to Promote Your Brand
Subtly prompt your customers to rate your app or write a customer review directly following a positive experience with your brand. Ensure that they have the opportunity to celebrate what they love most about your brand at the right moment.
Grow Organically Through Referrals From Your Most Passionate Customers
Create more opportunities for organic growth by asking your most loyal and happy customers to share what they love most about your brand with their friends. Encourage and reward them for successful referrals.
Customize Your Notifications for Real Impact
Deliver Personalized In-app Experiences Throughout the Customer Lifecycle
Deliver interactive in-app messages throughout your customer journey. Be it onboarding, enabling discovery of new launches, driving repeat purchases or retaining your loyal users.
Measure and Optimize Faster with Our AI-Driven Capabilities
Dig into rich analytics to measure the performance of your in-app campaigns––impressions, clicks, conversions, unique customers who have converted, and more.
Learn how MoEngage can help you succeed.
Talk to one of our experts today!
Additional In-App Messaging Resources
Here are some actionable resources that we've curated for you.
Frequently Asked Questions
What is in-app messaging?
In-app messaging refers to messages and content shared with the user when they’re active on your brand’s mobile app. You can use the in-app messaging feature of MoEngage to push relevant in-app updates, product promotions, offers, brand campaigns and more within the mobile app, based on the customers’ preferences and with little to no help needed from the design team.
What is the difference between push notifications and in-app messages?
In-app messages and push notifications are different from each other.
- Push notifications are good for urgent messages, promotional messages, transactional alerts, and limited-time offer messages. These also show up on a locked screen. Moreover, push notifications can nudge the customer back into the app.
- In-app messages can only be sent when the customer is using the app. Usually, in-app messages are often used as tooltips, to highlight certain areas of the app or to navigate the customer on the app to a relevant screen.
How do in-app messages work?
In-app messaging engages and keeps your customer interested when they’re actively using your brand’s mobile app. In this feature, messages are triggered based on your customers’ interactions, and it helps deliver personalized content to each customer. You can send relevant messages to your customers based on their preferred time of interaction, or recommend products based on their recent purchases. You can use this feature to keep your customers engaged throughout their journeys.
What is the use of in-app messaging?
- You can create in-app messages to onboard new customers, understand their preferences and help them discover specific features of your app.
- You can also use in-app messaging to guide customers and understand which channels would be their preferred way of communication.
- You can also offer relevant recommendations in real-time.
What is the benefit of deploying in-app notification campaigns?
With in-app notifications, you can
- Deliver consistent personalized messaging across the customer journey.
- You can also measure, optimize and analyze the performance of your in-app messaging campaigns.
- Lastly, with the right in-app notifications, you can also witness higher retention rates.
