In-App Communications
Elevate Your Mobile App Experience with In-App Messaging
Capture your customers' undivided attention at the right moment with highly personalized and contextually relevant in-app messages. Nudge them through conversion with messages that accelerate engagement and motivate action.
Schedule a Demo
Build Deeper Engagement within Your Mobile App
Enable Your Marketing Team to Create Compelling In-App Campaigns in Minutes
Leverage our extensive catalog of in-app templates to craft campaigns that resonate perfectly with your customers. Easily customize elements to match your app or brand, and drag-and-drop blocks of text, images, gifs, or buttons seamlessly – no coding required!
Unlock Custom Functionality with HTML In-App
Gain greater control over the look and feel of your app with custom HTML templates. Add carousels and custom animations, and modify the on-click behavior or interactions to enrich your In-App capabilities.
Create Engaging In-App Experiences
Brands like yours use MoEngage to send over a trillion messages to onboard, engage, and retain their mobile app customers.
Deliver onboarding experiences that create a winning first impression
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Deliver onboarding experiences that create a winning first impression
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Craft in-app messages to welcome new customers, understand their preferences, and help them discover the most important features of your app.
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Guide users to discover more channels to engage with your brand
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Guide users to discover more channels to engage with your brand
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Use in-app messages to obtain your customer’s opt-in for other channels like Push, Email, WhatsApp, and unlock more opportunities to connect with your customers.
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Offer relevant recommendations in real time
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Offer relevant recommendations in real time
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Increase retention and engagement by recommending the most relevant products or content based on consumer behavior or their unique affinities.
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Encourage your best advocates to promote your brand
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Encourage your best advocates to promote your brand
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Subtly prompt your customers to rate your app or write a customer review directly following a positive experience with your brand. Ensure that they have the opportunity to celebrate what they love most about your brand at the right moment.
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Grow organically through referrals from your most passionate customers
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Grow organically through referrals from your most passionate customers
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Create more opportunities for organic growth by asking your most loyal and happy customers to share what they love most about your brand with their friends. Encourage and reward them for successful referrals.
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Customize Your Notifications for Real Impact
Deliver Personalized In-app Experiences Throughout the Customer Lifecycle
Deliver interactive in-app messages throughout your customer journey. Be it onboarding, enabling discovery of new launches, driving repeat purchases or retaining your loyal users.
Measure and Optimize Faster with Our AI-Driven Capabilities
Dig into rich analytics to measure the performance of your in-app campaigns––impressions, clicks, conversions, unique customers who have converted, and more.
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifi cations and re-engaged in case there was no activity after sign-up.
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Our Customers’ Stories Speak for Themselves
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. With MoEngage DPM, we are now able to personalize engagement based on user actions and events. I would rate MoEngage a 10/10 as it eased the process of personalization making our engagement campaigns more effective.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Our Customers’ Stories Speak for Themselves
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.
Our Customers’ Stories Speak for Themselves
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. With MoEngage DPM, we are now able to personalize engagement based on user actions and events. I would rate MoEngage a 10/10 as it eased the process of personalization making our engagement campaigns more effective.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Our Customers’ Stories Speak for Themselves
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Our Customers’ Stories Speak for Themselves
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
Our Customers’ Stories Speak for Themselves
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
How Can We Help?
Build your business at a global scale for a global audience
Reach your Customer Engagement goals across geographies
Learn how you can leverage insights-led engagement at an enterprise-level
Connect with our product experts for a personalized walk-through of our platform
Frequently Asked Questions
What is in-app messaging?
In-app messaging refers to messages and content shared with the user when they’re active on your brand’s mobile app. You can use the in-app messaging feature of MoEngage to push relevant in-app updates, product promotions, offers, brand campaigns and more within the mobile app, based on the customers’ preferences and with little to no help needed from the design team.
What is the difference between push notifications and in-app messages?
In-app messages and push notifications are different from each other.
- Push notifications are good for urgent messages, promotional messages, transactional alerts, and limited-time offer messages. These also show up on a locked screen. Moreover, push notifications can nudge the customer back into the app.
- In-app messages can only be sent when the customer is using the app. Usually, in-app messages are often used as tooltips – to highlight certain areas of the app or to navigate the customer on the app to a relevant screen.
How do in-app messages work?
In-app messaging engages and keeps your customer interested when they’re actively using your brand’s mobile app. In this feature, messages are triggered based on your customers’ interactions, and it helps deliver personalized content to each customer. You can send relevant messages to your customers based on their preferred time of interaction, or recommend products based on their recent purchases. You can use this feature to keep your customers engaged throughout their journeys.
What is the use of in-app messaging?
- You can create in-app messages to onboard new customers, understand their preferences and help them discover specific features of your app.
- You can also use in-app messaging to guide customers and understand which channels would be their preferred way of communication.
- You can also offer relevant recommendations in real-time.
What is the benefit of deploying in-app notification campaigns?
With in-app notifications, you can
- Deliver consistent personalized messaging across the customer journey.
- You can also measure, optimize and analyze the performance of your in-app messaging campaigns.
- Lastly, with the right in-app notifications, you can also witness higher retention rates.
What’s New at MoEngage
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Get 7 Powerful In-App Messages Strategies [With Examples]
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Get 7 Powerful In-App Messages Strategies [With Examples]
Get 7 Powerful In-App Messages Strategies [With Examples]
Get 7 Powerful In-App Messages Strategies [With Examples]
5 In-App Messaging Myths Debunked
Get 7 Powerful In-App Messages Strategies [With Examples]
Get 7 Powerful In-App Messages Strategies [With Examples]
Get 7 Powerful In-App Messages Strategies [With Examples]
5 In-App Messaging Myths Debunked
Get 7 Powerful In-App Messages Strategies [With Examples]
5 In-App Messaging Myths Debunked
