RETAIL & E-COMMERCE | RETENTION
How GIVA Increased Its Repeat Purchase Rates by 50%
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50%
increase in repeat purchases
5% to 10%
increase in conversions
About Giva
GIVA is a silver jewelry store aiming with a vision to make authentic, elegant, and fine jewelry accessible. Started in 2019, GIVA has grown rapidly to become one of India’s leading silver jewelry and natural diamond jewelry brand.
Business Challenge
Here's a glimpse at the challenges that the GIVA team was facing prior to using MoEngage: 1. Finding Relevant Ways to Engage Customers: With the heavy influx of customers that GIVA was acquiring, there wasn't a precise and relevant way to engage with them 2. Hesitancy to Convert as Customers: While the user interest in products on the Giva app was high, it wasn't translating to actual conversions 3. Low Repeat Purchase Rates: The probability of customers coming back to the app to make repeat purchases was also relatively low
MoEngage's customer support is impeccable. Whenever we raise any tickets, the team addresses the issues and comes to us with a solution ASAP. Using their insights-led engagement platform, we were able to create Birthday-related Flows for our customers. This has led to an increase of 50% in our repeat purchase rates!
V Rathna Kishore
Product Associate, GIVA
MoEngage Solution
Using Multichannel Flows to Uplift Engagement
In the jewelry industry, most of the purchases happen during the birthday months of customers, and the GIVA team wanted to capitalize on that. Using multichannel, Birthday-related Flows by MoEngage, GIVA informed the customers that there was a surprise jewelry gift for them via Push Notifications and WhatsApp.
Second solution
Utilizing Dynamic Product Messaging to Minimize Cart Abandonment
The team was also using in-app notification campaigns to nudge the customers to check out GIVA's bestsellers and additionally also displaying coupon codes to improve the basket sizes. The team also used Dynamic Product Messaging to counter the high cart abandonments by sending emails and push notifications with the image of the exact product that has been left in their carts.
Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifcations
Smart Recommendations
Build personalized experiences by driving most relevant product recommendations.
The Result
- Through multichannel Birthday-related Flows, GIVA clocked a 50% uplift in their repeat purchase rates.
- With MoEngage’s Dynamic Product Messaging, GIVA solved their cart abandonment issues and increased their conversions from 5% to 10%!
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