Bisleri Leverages Phygital Engagement to Drive App Adoption
Bisleri opted for a "phygital" approach by first optimizing the web experience for its customers. They utilized MoEngage’s On-Site Messaging capabilities to set up campaigns to entice users to redirect them to the Bisleri app. The idea was to induce FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform.
Additionally, MoEngage’s Flows feature was used to send out as many as 3 million emails every month and disseminate relevant push campaigns, nudging customers to complete their purchases and sharing offers on subscriptions.
Bisleri began with optimizing the web experience for its customers by setting up On-Site Messaging campaigns using MoEngage. The purpose of these campaigns was to entice users by inducing FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform. These campaigns saw a positive response from the Bisleri customers, a direct result of which was 1.2% conversion rates, signifying customers that converted within a day.
Using MoEngage, Bisleri was able to:
- Clock 1.2% Conversion rates via the OSM campaigns
- Set up Email campaigns to observe:
– 98% Delivery rates
– 25-30% Open rates - Set up automated Flows to achieve great retention rates:
– 16% for iOS
– 10% for Android
– 3% for Web