Customer retention
Through campaign automation
Through cross-channel personalization
Bisleri is a direct-to-consumer (D2C) brand that operates a digital business with its own app and website. It also sells its products on E-commerce and quick-commerce platforms like Swiggy, Instamart, Amazon, and Flipkart. Ronuk leads the company’s digital marketing efforts, overseeing all digital marketing strategies and the entire D2C business. For Bisleri, a Customer Engagement Platform (CDEP) is crucial for not just engagement but also retention and converting new customers.
MoEngage enables us to do automation, right. We don't have to think at the moment while the consumer is in the purchase journey or probably a repurchase journey. We have those defined. So these automations help us be more flexible and agile while communicating to customer at different stages of his or her journey with us.
Ronak Sharma
Digital Marketing Lead
Bisleri has been using MoEngage since the inception of its D2C business. The company chose MoEngage based on its rich functionality and user-friendliness. Bisleri utilized MoEngage in the following ways:
Bisleri uses MoEngage for its customer engagement and retention campaigns. By continuously engaging with the MoEngage team, Bisleri explores and benefits from new features and products that are regularly added to the platform.
MoEngage enables Bisleri to define customer journeys and events, helping them to automate campaigns. This automation helps the team be more "flexible and agile" when communicating with customers at different stages of their journey, especially during the purchase and repurchase phases.
Bisleri has created its own "mini CDP" that integrates with MoEngage. This allows Bisleri to consolidate data from various sources, including customer behavior, a CRM tool, and an MMP, to generate insights for better communication and personalization.
Bisleri also utilizes MoEngage to push data to social media platforms like Google Ads and Meta Ads. This enables them to reach their audience across multiple digital channels and achieve better engagement. The company is also planning to explore MoEngage's "predictive audience" feature to further enhance its strategy.
Customer Insights & Analytics
Create omnichannel, personalized experiences using AI-powered insights and analytics.
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
On-site Messaging
Engage your visitors with personalised on-site messages tailored to their preferences and behavior.
Push Amplification +
Deliver push notifications to more customers with proprietary Push Amplification™ Plus technology.
By leveraging MoEngage, Bisleri was able to achieve:
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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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