Databricks and MoEngage: Richer Profiles, Better Personalization, and Customer Data

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We are proud to announce our partnership between MoEngage and Databricks that unlocks a new era of insights-led, AI-powered customer engagement at scale. Through our Databricks integration, we bring together the Databricks data lakehouse architecture with MoEngage’s analytics, segmentation, personalization, and orchestration tools.

Too often, marketers and product teams sit on valuable data because it’s locked in complex pipelines or hidden behind technical barriers. If they could tap into this valuable, unified source, they would be able to dramatically improve the personalization of messages and channels. Without it, marketers are forced to rely on fragmented or incomplete views, leading to generic, one-size-fits-all campaigns.

With full data access, they could move beyond basic segmentation to craft hyper-relevant content, time messages perfectly based on individual behavior, and choose the most effective communication channel for each customer (e.g., in-app, email, push notification, SMS), ultimately driving higher engagement, conversion, and loyalty.

Databricks is the go-to platform for storing, analyzing, and processing massive volumes of structured and semi-structured data with speed and scalability. It consolidates data across silos, runs quick analytics, and generates advanced AI/ML insights—all accessible to the teams who need them.

As a Databricks partner, MoEngage takes those insights and turns them into action—orchestrating personalized, measurable, and automated customer journeys across web, mobile, email, social, and instant messaging channels. 

MoEngage and Databricks turn data into dollars with marketing that works.

An Example of a Databricks and MoEngage Use Case

Sarah’s analytics team is using Databricks, and Sarah (marketer) is using MoEngage.

The Problem

Sarah has been asked by the Business Unit (BU) head to run a campaign to address High Net-worth Individuals (HNI) customer churn that has been driving down revenues in the past 6 months. Sarah will need to first classify customers based on their value, then identify the customers who have stopped using the service in the past 6 months, and then design and execute a campaign with a lucrative offer to win them back. 

The Solution

Before MoEngage and Databricks Integration

• Manual process from insight to activation: Sarah has to raise a ticket with the data team, wait for a CSV file, and then upload it to MoEngage. (2 days lost)
• Data silos: Campaign data is not present in Databricks. So, there is no complete view of the user.

After MoEngage Became a Databricks Partner

• Complete customer view: Databricks unifies data from multiple systems, and MoEngage instantly creates churn‑risk segments from the latest information.
• Fast, automated activation: Personalized messages are triggered within minutes, with performance data sent back to Databricks for continuous optimization.

From Data Complexity to Marketing Clarity

For most marketing and data leaders, the biggest challenge is not collecting data, but rather operationalizing it at scale.

• Fragmented datasets: Transactional, behavioral, and customer engagement data live in different systems without a unified view.
• Slow activation: Campaigns require manual exports, transformations, or batch processes, creating days-long delays between insight and action.
• Governance concerns: Moving customer data between platforms often raises concerns regarding compliance, accuracy, and data duplication.
• Misaligned objectives: Marketing needs fast, always-on access to insights, while data teams must enforce security, governance, and scalability.

The result? Lost opportunities, inconsistent customer experiences, and underutilized data assets.

Databricks Partners with MoEngage: What Does it Mean?

This bi-directional, closed-loop MoEngage and Databricks integration securely connects your single source of truth in Databricks with MoEngage’s AI-powered customer engagement platform. It turns raw data into relevant, timely, and personalized customer journeys — without the need for heavy engineering or manual workarounds.

How It Works

• Secured Automated Data Pipeline: Native integration with Databricks and MoEngage enables data to sync in near real-time, hourly, or daily without duplication or unnecessary movement.
• Bi-Directional Sync: Customer profiles, attributes, behavioral events, predictive insights, and computed scores flow seamlessly to MoEngage. Campaign engagement metrics, interactions, and behavioral events sync back into Databricks from MoEngage for enrichment, attribution, and advanced analytics.
• No Heavy ETL: Reduce complexity and cost by activating data directly from your existing Databricks environment using MoEngage Warehouse Segments.

Databricks Integration with MoEngage: Use Cases that Drive Impact

With Databricks powering analytics and MoEngage powering engagement, brands can unlock new capabilities across the customer lifecycle:

• Predictive Churn Prevention: Feed churn risk scores from Databricks ML models directly to MoEngage. Launch automated, multi-channel win-back campaigns before the customer disengages.
• Personalized Product Recommendations: Leverage Databricks-based collaborative filtering or propensity models to deliver real-time, personalized product carousels via MoEngage across web, mobile, or email.
• Lifecycle & Event-Based Journeys: Use real-time purchase, browse, or transaction data from Databricks to trigger replenishment reminders, upsell offers, or customer onboarding sequences.
• Advanced Segmentation: Combine online and offline datasets in Databricks — such as in-store purchases, call center interactions, or loyalty data — to create rich segments and activate them in MoEngage instantly.
• Granular Attribution Models: Feed MoEngage’s engagement and campaign data back into Databricks to refine multi-touch attribution and ROI models.

Outcomes for Marketing & Data Teams

As Databricks partners with MoEngage, here are the results that data and marketing teams can expect:

• Improved ROI from campaigns: Better personalization results in higher engagement and conversions. 
• Unified Customer Data: A single source of truth means marketers and analysts work on the same dataset, reducing errors and misalignment.
• Lower TCO: Avoid duplicating datasets and managing redundant infrastructure.
• Faster Time-to-Market: Reduce activation lag from weeks to hours or minutes.
• Scalable Governance: Keep sensitive data in a single secure environment with granular control over access and updates.

Hear Real-World Success Stories

A leading investment advisory platform unified user data across 150 countries in Databricks to reduce cross‑border regulatory risk and carefully control customer data sharing.

MoEngage Databricks integration helps sync those segments for:

• • Tailored new‑user onboarding with offers and product introductions
  • Re‑engagement of churned users via testimonials and vouchers
  • Loyalty program rewards for both referrer and referee
  • Carousel‑based product updates and event highlights
  • Targeted prompts to re‑activate inactive investors

The integration enabled the brand to utilize richer insights at scale and deliver personalized outreach messages to 100K+ users with secure, compliant data flows.

What’s Next for MoEngage and Databricks?

The Databricks integration with MoEngage is evolving toward even smarter, real-time segmentation and personalization. Future updates will include an intuitive, marketer‑friendly segment builder that connects directly to customer data warehouses without any SQL required.

This enables precise, compliant targeting in seconds. Attributes from behavioral, transactional, and demographic data will flow seamlessly into cross‑channel journey orchestration, powering faster campaigns, sharper targeting, and more engaging and personalized customer experiences.

Ready to see the Databricks MoEngage integration in action? Connect with our team today and start activating live intelligence from your Databricks environment to deliver truly personalized experiences.