Bigbasket Improves Push Notification Delivery by 10% with MoEngage Push Amplification
Bigbasket was faced with a challenge of low push notification delivery. This was mainly due to the OS-level, device-level restrictions in certain Chinese OEM devices. So, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement negatively impacted Bigbasket’s business.
To overcome this restriction and engage users, Bigbasket implemented the ‘MoEngage Push Amplification SDK’ designed to act as a fall back to GCM and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage & convert the potential audience into shoppers.
With MoEngage, Bigbasket was able to increase their push delivery by 17% for on-boarding campaigns aimed towards better retention - an opportunity which, otherwise would have been a missed.
Due to device-level restrictions in some Chinese OEM devices, Bigbasket’s push notifications were not getting delivered resulting in low app engagement. With 51% of the Indian smartphone market comprising Chinese OEM devices, this negatively impacted business.
• 10% aggregate increase in push notification delivery
• 3.5X increase in delivery for certain OEMs
• 17% increase their push delivery for onboarding campaigns
• 16% increase in sale conversions attributed to increased reach
To overcome this restriction, improve push notification delivery, and engage customers, Bigbasket implemented the ‘MoEngage™ Push Amplification® SDK’, which acted as a fallback to GCM and helped reach Chinese OEM devices directly. With this, Bigbasket was able to reach, engage & convert customers.
MoEngage SDK was built with the capability to handle varied types of OEM devices, along with a huge volume of push delivery. Using this the team was able to reach out to potential audience and turn them into transacting customers, leading to an increase in transactions and customer retention.