Amplify 2022: From the Lens of Team MoEngage

Recently, our partner Amplitude hosted their flagship event, Amplify 2022, wherein thousands of leaders from the marketing and product community joined in-person and online.

Being a proud partner of Amplitude we were excited to attend the event. 

MoEngage + Amplitude = Customer Love

Our partnership equips brands with the right data, insights, and engagement tools to better connect with customers. This arsenal empowers brands to understand customer behaviors better, deliver personalization, and measure campaign results in real-time. This eventually helps to boost customer retention and increase conversions for mobile-first brands.

Here are some of the key benefits of our partnership:

• Creates seamless experiences at every stage of the customer journey
• Enhances customer experience from product to engagement
• Eliminates guesswork
• Minimizes errors
• Saves time through bidirectional integration
• Betters understanding of customer segments
• Improves your messaging across the customer lifecycle
• Drives greater in-product engagement
• Helps to proactively address churn risk

What Does This Mean if You’re a MoEngage Customer?

It means you can:

• Boost campaign engagement in MoEngage with behavioral cohorts from Amplitude
• Measure the ROI of your MoEngage campaign on the LTV of customers past the conversion window set in MoEngage
• Leverage bi-directional integration to optimize customer targeting that improves campaign KPIs

Highlights from Amplify 2022

Team MoEngage flew to Las Vegas to attend the event and network with industry peers. The event was a remarkable success, with people gaining insights and learning new strategies to rapidly impact their business and customers.

For us in particular, it was an opportunity for a lot of learning, catching up with our partners and customers, and endless conversations.

MoEngage, Amplitude, and S’More = Better Together

In addition to the amazing sessions that were hosted at Amplify, Kshitij Hastu, Regional Vice President for North America at MoEngage spoke about how to make customers fall in love with your brand through personalized experiences. He was joined by Sneha Ramachandran, Head of Operations at S’More.

In the session, Kshitij and Sneha spoke about the importance of creating seamless experiences at every stage of the customer lifecycle journey, from onboarding customers through multi-channel campaigns to engaging them with optimized and personalized experiences to re-engaging inactive customers.

Kshitij further elaborated on how the Amplitude and MoEngage partnership empowers brands to understand customer behaviors better, deliver personalization, and measure campaign results in real-time. Sneha demonstrated this by sharing how S’More, an anti-superficial dating and relationships app, increased its onboarding completion rate to 85% with the help of MoEngage and Amplitude. And that’s not all; S’More also experienced a 65% uplift in the app engagement time, amongst other key improvements.

What Next?

So, that was a quick round-up of our experience at Amplify 2022. We’ll be attending multiple events in the coming months and keep giving you the inside scoop on the same.

Until then, here are a couple of resources that you can check out for information:

• More About the Amplitude and MoEngage Integration
• The State of Insights-led Engagement Report 2022: North America Edition
• How S’more Increased its Onboarding Completion Rate to 85%
• Mindful Mobile Engagement: Building Long-Lasting Relationships with Customers