S’More Achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences
Discover how S’More used MoEngage to drive effective customer re-engagement and increased ‘Day 1’ customer retention by 20%, leading to a 65% boost in app engagement time.
About S'More
S’More, a next-gen dating app launched in 2019, provides daters with a completely interactive way of getting to learn more about a person before evaluating them based on appearance. The company is headquartered in New York City.
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.
The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.
The S’More team was working towards the goal of building better and more meaningful relationships with their customers and in order to achieve that, they decided to focus on providing seamless onboarding experiences and personalized re-engagement campaigns.
• 65% uplift in the app engagement time
• 20% increase in ‘Day 1’ customer retention
• 15% higher onboarding completions
To improve customer onboarding and engagement at scale, the S’More team used the MoEngage customer engagement platform to personalize their communication across Push notifications, Emails, and SMS. This personalization allowed them to better educate customers about S’More and helped drive retention.
Customized in-app communications via MoEngage helped improve customer adoption of new features and increased content consumption. The onboarding experience for customers was also enhanced using MoEngage’s personalized Flows, encouraging customers to complete their profiles and reduced overall churn.
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