The Customer Engagement Book: Adapt or Die.

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About The Author

Debamrita Ghosh

Debamrita is the SEO Content Marketing Manager for North America at MoEngage. She's spent 5 years helping brands from different industries create search-optimized content. When she's not working, the Potterhead, Narnian and Ringer (in that order) loves reading fiction and traveling.

How to Check and Fix Your Email Sender Reputation

Automated Text Messages for Business: A Marketer’s Guide

Ecommerce Marketing Automation Strategies to Boost Revenue

When is the Best Time to Send an Email?

Drip Email Software: The Ultimate Pricing and Buying Guide

Best Email Analytics Tools for Setting Up Campaign Reporting

Email Deliverability: How to Dodge the Spam Folder

10 Re-Engagement Email Examples to Win Back Customers

Best Marketing Automation Software: 5 Tools to Try

Best Email Marketing Automation Software for Any Industry

The Best Push Notification Software Platforms for B2C Marketing

Top 13 Email Marketing Metrics and KPIs You Should Track

New TCPA Rules in 2025: Are Your SMS Messages Compliant?

10 Relationship Email Examples to Keep Your Customers Happy

Drip Email Campaigns: Best Practices, KPIs, and Examples

Email Engagement Strategies: The Smart Marketer’s Guide

How to Build an Email List: 22 Powerful Tactics

8 Critical Email Marketing Mistakes and How to Avoid Them

How to Automate Push Notifications

7 Next-Level Automated Email Marketing Campaigns & Examples

Push Notification Metrics: Measuring ROI for Maximum Impact

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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

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