Google I/O 2025 – What Marketers Need to Know

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Last week, Google unveiled many interesting updates around Gemini at Google I/O 2025. The key highlight was the launch of Gemini 2.5 Pro, their most intelligent model yet.

Although there were many updates, we’ve focused on those that will be beneficial for marketers like you. So, relax and read on to discover all the insights.

Future of Google Search

Shopping

Google is reimagining how shoppers shop online—from product discovery to trial to checkout. If you sell online and list your products on Google, this is a huge update.

The traditional method of shopping involved scanning hundreds of websites, reading reviews, and then buying a product. But with Google AI Mode or the Gemini app, shoppers can ask complicated questions, and Google will do the heavy lifting.

Source – Google 

For example, rather than searching for “best rugs for sofa”, shoppers can use Google AI mode and ask something like this, “I have a light gray sofa, I need a rug to brighten my room”. They can also add insights like “I have four kids at my house and they like to bring friends over”.

But that’s not it, there’s more.

Try it on

Now, shoppers can try on clothes virtually to get a feel for how a style might look on them.

Source – Google 

They just need to upload your full-size image. While you might have seen something similar on other platforms, Google takes it to the next level with –

• Advanced 3D Shape Understanding
• Segmentation
• Diffusion

There’s also a completely new way for checkout.

Agentic Checkout

Shoppers are always on the hunt for the best deals. Google’s new Agentic Checkout feature simplifies online shopping. It allows shoppers to specify their desired price, color, and size for a product, and Google will alert them when the item meets or drops below that price.

When the price is dropped, shoppers can instantly check out with a click of a button, and all the details of your product (including size and colour) will already be added.

Source – Google 

Google examines numerous websites, sending alerts when its findings align with your specified preferences. If a price reduction occurs, a single click enables immediate checkout, as all your product specifics, such as size and color, are already saved.

Gemini 2.5 Pro, AI Overviews and the New “AI Mode”

Gemini 2.5 Pro is Google’s most intelligent, secure, and efficient LLM yet. Marketers can continue to use it for complicated tasks and deep research. It powers Google AI Overviews and the latest AI mode inside the Gemini App.

Google AI Overviews is used by over 1.5 billion users every month across 200 countries. Rather than just providing links, AI Overviews provide direct, conversational answers and summaries. This change means that users get more information without clicking through, changing how visibility and traffic work.

Seeing the rapid usage of AI Overviews, Google has launched something called “AI Mode.” They’ve reimagined Search from the ground up.

Source – Google

Unlike a normal Google search, users can ask longer and more complex questions. The queries can be 2-3 times longer, and they can even ask follow-up questions. And the best part: It’ll take into account their personal information for even more personalized answers.

AI Mode has already been launched in the US.

Google has updated its generative AI capabilities, including image, audio, and video generation. Veo 3 now generates audio alongside video. Below is an example.

Gemini Now Supports MCP

The Gemini SDK now supports the Model Context Protocol (MCP), which was introduced by Anthropic. In addition, Google is bringing agentic capabilities to Search, Chrome, and the Gemini App. They call this “Agent Mode.”

MCP is an emerging technical standard that allows AI models (like those used by Google) to connect more easily and securely with external, real-world data sources and tools.

Android XR

The most interesting launch was Google’s push into the XR space, the Gemini-powered Android XR platform. Designed for smart glasses and VR headsets, Android XR leverages Gemini for real-time translation, live messaging, contextual navigation, and more.

Source – Google 

Wrapping Up

For marketers, the above updates mean that embracing AI-powered tools and strategies is no longer optional but essential for success. By leveraging these innovations, marketers can drive better results, improve customer engagement, and stay ahead of the curve in the ever-evolving world.