Elevating Conversions: How To Leverage the Power of In-App Pop-ups in Your E-commerce Engagement Strategy

  • UPDATED: 03 October 2023
  • 4 min read

Reading Time: 4 minutes

In the fiercely competitive world of E-commerce, providing a seamless and personalized shopping experience is essential for attracting and retaining customers.

Amidst a plethora of customer engagement channels, In-app Pop-ups have emerged as a powerful and versatile solution for E-commerce to connect with their audience.

From enhancing customer experiences to driving conversions, In-app Pop-ups offer a myriad of use cases that can transform the way E-commerce businesses interact with customers.

In this article, we will explore various use cases on how you can leverage In-app Pop-ups to elevate customer engagement and boost sales in your E-commerce app.

You will also learn how to make the most of In-app Pop-up messages to enhance customer experiences and achieve high conversion rates in your Fintech mobile app.

What Are the Latest In-app Message Conversion Rates for E-commerce Mobile Apps?

Here are the conversion rates we’ve observed for different use cases of In-app Pop-up messages in the E-commerce industry:

Abandoned Cart Recovery 22.13%
Customer Feedback and Surveys 42.07%
Promotions and Discounts 56.95%
Subscription and Membership Offers 29.37%
Personalized Product Recommendations 32.45%
Seasonal Greetings and Celebratory Messages 39.54%


E-commerce Mobile In-app Message Conversion Rates
E-commerce Mobile In-app Message Conversion Rates

Here are some hand-picked in-app message templates for the above use cases that you can implement using MoEngage to grow engagement on your E-commerce mobile app:

1. Promotions and Discounts

In-app pop-ups serve as an effective tool for promoting special offers, discounts, and time-sensitive deals.

You can display pop-ups to notify customers about ongoing sales, exclusive discounts, or limited-time promotions. By showcasing these enticing offers directly within the app, clients can capture attention, stimulate impulse purchases, and drive conversion rates.

Example: During a seasonal sale, you can deploy an In-app Pop-up showcasing a discount code with a countdown timer, encouraging customers to take advantage of the limited-time offer.

2. Personalized Product Recommendations

With In-app Pop-ups, you can deliver personalized product recommendations based on customer behavior, browsing history, and preferences.

By analyzing customer data, clients can display relevant pop-ups showcasing products that align with the customer’s interests, increasing the chances of conversion.

Example: A customer who frequently browses sportswear can receive an In-app Pop-up tailored to their preferences, showcasing new arrivals in the sportswear category.

3. Abandoned Cart Recovery

One of the most significant challenges for E-commerce businesses is cart abandonment.

In-app pop-ups can be leveraged to engage with customers who have abandoned their shopping carts and encourage them to complete their purchases. You can offer incentives such as free shipping, discounts, or personalized product recommendations to entice customers back to their carts.

Example: When a customer abandons their cart, an In-app Pop-up can appear, offering a limited-time discount to motivate them to complete the purchase.

4. Subscription and Membership Offers

For E-commerce businesses offering subscription-based services or loyalty programs, In-app Pop-ups are an effective means to promote and attract new subscribers.

You can present enticing offers, exclusive perks, or early access to new products through In-app Pop-ups, encouraging customers to subscribe and become loyal customers.

Example: You can use an In-app Pop-up to inform customers about the benefits of their premium membership, offering a limited-time free trial to encourage sign-ups.

5. Seasonal Greetings and Celebratory Messages

In-app pop-ups offer a delightful way for E-commerce brands to engage with customers during special occasions, holidays, or celebrations.

You can send personalized greetings, exclusive offers, or festive messages to foster a sense of connection and loyalty among customers.

Example: On a customer’s birthday, you can send an In-app Pop-up with a special discount as a token of appreciation.

6. Customer Feedback and Surveys

In-app pop-ups are valuable for gathering customer feedback and conducting surveys.

You can deploy pop-ups to collect insights on customer satisfaction, product preferences, and areas for improvement. By listening to their customers, brands can make data-driven decisions to enhance their offerings and improve customer experiences.

Example: After a successful purchase, an In-app Pop-up can prompt customers to rate their shopping experience and provide feedback on the quality of the product and delivery process.


In-app pop-ups have become an indispensable tool for E-commerce brands to enhance customer engagement, drive sales, and create a memorable shopping experience.

From promoting special offers and recovering abandoned carts to delivering personalized recommendations and gathering valuable feedback, In-app Pop-ups offer a wide array of use cases that can transform how E-commerce businesses interact with customers.

By leveraging the power of In-app Pop-ups strategically and thoughtfully, you can forge stronger connections with your audience, build brand loyalty, and thrive in the competitive landscape of online retail.

Looking to improve conversion rates inside your E-commerce mobile app? Request a personalized demo of MoEngage now!