Martech Readiness Report 2024 [Infographic]

UPDATED: 31 July 2026
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About the author

Varsha Pillai

A pharmacist turned copywriter turned full-funnel marketer, Varsha specialises in content strategy, customer advocacy, product GTM strategy, and demand generation. When she is not helping 1000s of global enterprise brands understand how to improve customer engagement with MoEngage, you can find her in the gym achieving a new PR or cooking up a storm.