How often do you hit that copy-paste button on your keyboard? Does it get overused when you’re designing your marketing campaigns? Exaggeration aside, marketers have often resorted to copy-pasting the same messaging multiple times to ensure a consistent brand voice and tone. While it is crucial1 to maintain branding consistency, it is also essential to make the campaign creation process efficient and enjoyable, removing unnecessary steps wherever possible. On that note, we’re excited to announce the launch of MoEngage Content Blocks, so you can maintain brand messaging and keep the campaign creation process seamless.
Content Blocks allow you to reuse the same content across channels and campaigns. You can now create a standardized bit of messaging (like a MoEngage Content Card) to reuse as a header, footer, CTA, or even a coupon code. With Content Blocks, you can:
You might have faced any (or all) of the following issues while creating campaigns:
Redundancy: Typically, core messaging needs to be copy-pasted multiple times for each channel or section, especially when there is a festival or promotion going on. Imagine if this wasn’t the case, and all you had to do was click a button to make the entire text re-appear in your campaign. This is what a Content Block does, helping you remove redundancy and making the campaign creation process more efficient.
Lack of flexibility: Earlier, if you needed to make an edit across all channels and campaigns, such as a copyright update, terms and conditions addition, or an address change, you had to edit each piece of content across every channel manually. Content Blocks are a blessing here because they allow you to make edits and change multiple campaigns in one go.
Inconsistency: Sometimes, you create a campaign, then duplicate it, make a few edits, and then send it out. A few weeks later, you duplicate this campaign, make some more edits, and send this one out—and so on. This is an inefficient process prone to errors and might make subsequent campaigns look inconsistent. Here’s where a Content Block would help by giving you consistent messaging that can be reused across campaigns.
E-commerce/Retail brands can use Content Blocks to:
Banking and Finance brands can use Content Blocks to:
Media and Entertainment brands can use Content Blocks to create rich content messaging, for example:
There are two ways in which you can build a Content Block:
To know how to create, edit, manage, or delete a Content Block, check this help guide.
If you’re an existing customer, reach out to your favorite MoEngage Customer Success team member. If you’re new to MoEngage and want to get started with Content Blocks, you can drop an email at [email protected].
Content Blocks allow you to reuse content dynamically across your campaigns. Once you create a content block for a specific purpose, you can access it during content creation with just one click.
Content cards are the same as content blocks. Content cards allow you to reuse content across multiple campaigns and channels with just one click.
A content component is a part of your marketing campaign that can be isolated and reused as a content block or rich content messaging if required. With MoEngage dynamic content creation is easy when you use MoEngage Content Blocks.
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