Customer Engagement Doesn’t Belong to One Team – Neither Does Success

A few weeks ago, I wrote about our $100 million raise and what it meant for our customers. I talked about customer obsession, Merlin AI, and the journey that brought us here.

Today, I want to share what happened next. And more importantly, why it matters.

Completing the Round, Honoring the Builders

We’ve now closed an additional $180 million as part of our Series F, bringing the total round to $280 million, led by new investors ChrysCapital and Dragon Funds, alongside Schroders Capital, with continued participation from current investors TR Capital and B Capital.

But here’s the part that means the most to me.

Alongside this raise, we completed our second employee tender offer, totaling $15 million. 259 current and former employees participated in the secondary sale, giving them a chance to share directly in what we’ve built together.

Real growth only happens when our customers succeed. That’s true. But I also believe success is a collective effort. The people who wrote the code, took the support calls, and stayed late when things were hard. The investors who backed us before we had the numbers to prove it. They all deserve to share in what we’ve built, not just in spirit, but in real, tangible ways.

To everyone who believed in us when we were just getting started: thank you.

So, What Are We Building?

I previously mentioned that every milestone begins with a question: how can we help our customers create more value?

That question led us somewhere important.

We kept hearing the same thing from product and marketing teams at our customer companies: they’re trying to engage the same customer, but they’re working from different data, different tools, different timelines. The customer feels it. The experience is disconnected. Like talking to a company that doesn’t quite remember who you are.

Customer engagement has never belonged to just one team. Customers move through many moments, and those moments should feel connected and supportive.

So we asked ourselves: what if product and marketing could work from the same foundation?

MoEngage Inform and Enhanced Product Analytics

That’s why I’m excited about what we’re announcing with MoEngage Inform and our enhanced analytics capabilities for product teams.

MoEngage Inform addresses a problem every product team knows: transactional messages, such as OTPs, alerts, and account updates, getting tangled up with marketing campaigns. Inform streamlines these critical communications through a single API, ensuring reliability and speed when it matters most. Loblaw Digital is a great example. As Charu Pujari, SVP of AI and Engineering, shared:

 “MoEngage Inform has become a core part of how we run our e-commerce experience at Loblaw across our lines of business. It keeps customers updated on their delivery and pickup orders with the speed and reliability they expect, which has made a meaningful difference in how engaged and confident they feel throughout the process.”

And our MoEngage Analytics expansion connects insight to action. Product managers can finally understand the why behind user behavior and trigger experiences that improve retention and lifetime value. Bhavin Turakhia, Co-founder & CEO of Zeta, put it well:

 “MoEngage Analytics has helped us optimize critical journeys like onboarding, activation, and cross-sell, while their messaging capabilities allow us to instantly nudge customers, effectively bridging the gap between insight and action.”

When product, engineering, and marketing teams work from the same data and tools, they can come across more naturally to their audiences. That’s the experience we want to help companies deliver.

Bringing Everyone Along

If there’s one thread connecting everything we’ve done this year, it’s this: we believe in bringing everyone along.

Our employees, through the tender offer. Our early investors, through meaningful liquidity events. Our customers’ teams, through tools that help product and marketing work together instead of apart.

The next chapter for MoEngage is about connection. Not just between brands and customers, but between the teams responsible for those experiences.

Avendus Capital acted as the exclusive financial advisor to the company and its shareholders.